Owning a website is not enough these days. For a successful business from the website, you not only require the pair of eyeballs on your website but also, they should convert as a buyer or customer. There are various SEO services in USA available out there to help you out. The traffic should not only visit your website, but they should also do something after visiting your website. The traffic on your website should must convert and may not bounce back. There are various myths followed by the website owners in order to increase conversion rates. Doubtful what you should do in order to increase your conversion rates? Here are some secrets given by SEO services in USA that can directly double the conversion rate of your website. Moving on, you will get those!
USE SCARCITY and URGENCY
This is the most useful marketing strategy used since ages. Every buyer wants to buy each and every product which they see in stores. They have a fear of missing out the best part of the sale in which they can buy the product by paying less. It’s a sense of Urgency among your site visitors which make more people buy and less to just think about it. You can show them the scarcity faced by you in order to make them buy your product urgently.
FIX YOUR NAVIGATION
What if your product is on your site but at the end of the day it brings no sale? There can be many reasons but are your customers getting a right way to your product. Here comes the navigation, while your customer having a problem of not finding product on your eCommerce store, why not to put your product in categories? This will help your customers to search their need easily. Logos on the homepage will make them know about your stuff and while creating categories, filtering option may help them more to find your product.
OPTIMIZE CTA BUTTONS FOR CONVERSIONS
CTA(Call To Action) button plays a vital role in boosting up the sales. You just have to keep in mind that only well designed and powerful CTA button can help increase visitors on your site. Though, it is an essential part of conversion rate optimization.
INTEGRATE LIVE CHAT
Most of the people do not rely on just printed page where few amount of queries are listed. Customers want more information about your product which they do not find on your website. Placing a live chat can give customers a focus while buying any item online.
ADD VALUE OFFERS ON LANDING PAGES
Customers love to get offers. You can tell them regarding your product, it’s specialty as well as your service for that item and finally, you can provide them the best offers which will end soon. As the customer has a knowledge about the product, they won’t miss a chance buy your stuff with a good discount offer.
PROVIDE AS MUCH INFORMATION AS POSSIBLE
Bundle of products on your website but no sales! Is your customer leaving shopping cart without buying anything? Lack of information can be a reason behind it. Providing sufficient information can make your customer mind clear regarding your items and can increase sale.
OFFER MULTIPLE PAYMENT OPTIONS
Every customer doesn’t have PayPal account, or credit card to pay while shopping. No other option lefts for them except abandoning their shopping cart. Keeping multiple payment options can give them better flexibility to buy products from your eCommerce website.
A/B TESTING FOR CONVERSION RATE OPTIMIZATION
What if your site has every detailed options and function for buyers but at the time of site visiting functions do not give any response. This can give you a major loss. Show your customers that your online store is more productive in comparison with others. A/B Testing can help you in doing so. Although it can become a reason for conversion rate optimization.
Now let your stress move out of your brains regarding conversion rate, follow these unreleased secrets that will help you increase your conversion rates and earn a profit on your business!
Read our article about: 6 Mistakes to Avoid While Doing SEO in 2017
