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Tell me honestly!

How does it feel when you have given your blood and sweat to a project, and it does not work as per your wishes?

Suppose you took an industrial loan for a shop and filled it with all grocery items. You hired an interior decorator to add an aesthetic appeal and charm to the shop.

You have promoted your shop in local newspapers, and yet, you are not getting enough walk-in customers to your shop.

How does it feel?

Similarly, when you have invested your time, money, and efforts to develop an online store and don’t get enough sales, you will feel nervous and depressed.

However, not getting enough leads and sales on Shopify stores is common. However, you can take many measures to boost Shopify sales.

There are tricks and tips that you can follow to boost your sales for the Shopify store. This post will discuss these tips and tricks in length.

Stay tuned!

Before we delve into how to boost your Shopify sales, let’s check out a bit about Shopify.
<h2><span style="font-weight: 400;"><span style="font-weight: 400; color: #01a9ec;">What is Shopify?</span></span></h2>
Shopify is one of the most notable ecommerce development platforms that has carved a niche for itself.

As of 2022, Shopify owns almost 20% market share.
<p style="text-align: center;"><img class="alignnone size-full wp-image-27589" src="https://office.elsner.com/wp-content/uploads/2022/08/100.png" alt="" width="782" height="579" />
(Image Source: https://bit.ly/3PhyURw)</p>
The best thing about Shopify is that it offers store owners endless customization and integration options. You can customize the store for your business interests and requirements.

Hire professional <a href="https://www.elsner.com/services/shopify-development/"><strong>Shopify development services</strong></a>, and you can have a store that represents your business perfectly.

In addition, it has more than 100 free and paid customized themes to give an impressive user experience to your customers.
<p style="text-align: center;"><img class="alignnone size-full wp-image-27590" src="https://office.elsner.com/wp-content/uploads/2022/08/101.png" alt="" width="706" height="685" />
(Image Source: https://bit.ly/3A7kMGd)</p>
Choosing the Shopify platform for your online business is the best thing.

However, expecting your store to be “the talk of the town” is not practical.

For example, some store owners want 100k hits in a couple of months, which is rare but achievable. However, you need to invest so much time and energy into it.

If your Shopify ecommerce store is not minting money as you expected, there are two primary reasons.
<ul>
 	<li>Lack of traffic</li>
 	<li>Low conversion ratio</li>
 	<li>Product Page Issues</li>
 	<li>Mobile Optimization Issues</li>
 	<li>Checkout Process Issues</li>
 	<li>Not Targeting Your Audience</li>
 	<li>Store Navigation</li>
</ul>
<h3><span style="color: #ff6600;">Lack of traffic</span></h3>
When your store fails to rank on the top search engines such as Google or Yahoo.

In this case, you need to evaluate your SEO strategy, find issues, and address them to get more traffic to the store.
<h3><span style="color: #ff6600;">Low Conversion Ratio</span></h3>
A low conversion ratio means visitors come to your website without action.

It is a problematic situation for any store owner.

It means that some issues on your website need to be fixed. You need to <strong><a href="https://www.elsner.com/hire-shopify-developer/">hire Shopify developers</a></strong> for website audits.

Make sure that all product pages are SEO-optimized and proper.
<h3><span style="color: #ff6600;">Product Page Issues</span></h3>
How does your product page look?

Remember, the average conversion rate for any ecommerce website is 2.86%. If your product page has issues, the conversion rate might go below that.

What to do to make a product page user-friendly?
<ul>
 	<li>First of all, add images. Try to add at least 5-6 images to each product page. Images are the first thing that users will notice when they land on the page.</li>
 	<li>Optimize the page title and ensure that it perfectly describes the product.</li>
 	<li>Your product description must include all the features you want to highlight.</li>
 	<li>Let users review on the product page.</li>
 	<li>Don’t clutter your product page with too many CTAs. One or two CTAs would be enough.</li>
</ul>
<h3><span style="color: #ff6600;">Mobile Optimization Issues</span></h3>
Do you know that 79% of all global Shopify traffic comes from mobile devices? If your store is not mobile-optimized, you might not convert leads into customers.

To boost Shopify sales, it is vital to ensure that your store offers an enthralling experience to users when they access it from their smartphones.
<h3><span style="color: #ff6600;">Checkout Process Issues</span></h3>
Mark was impressed with the ecommerce store and added multiple items to its cart.

He went to the checkout page, and alas, he abandoned the page as the checkout process took too much time.

Make sure that Mark does not have a similar experience at your store.

A report suggests that improving the checkout process might increase your conversions by 35%.

It is a good number.

Some of the things that you can do to optimize the checkout process are:
<ul>
 	<li>Ensure that you resolve all technical glitches.</li>
 	<li>Optimize the checkout page’s design if needed.</li>
 	<li>Make sure that the payment gateway is smooth and quick.</li>
 	<li>Don't ask users to sign up on the checkout page; it isn't very pleasant.</li>
</ul>
<h3><span style="color: #ff6600;">Not Targeting Your Audience</span></h3>
The first thing to do before you want to sell anything online or offline is to find your target audience and niche.

For example, don't target all sports lovers if your target audience is football lovers.

It will not serve the sole purpose.

Ensure that your keywords are highly relevant to your target audience only. Start with a list of specific products and then keep adding more items.
<h3><span style="color: #ff6600;">Store Navigation Issues</span></h3>
A Hubspot study revealed that 38.5% of visitors leave the store if the store navigation is not up to the mark.

You cannot let this happen, especially when putting your blood and sweat into driving more traffic to the store.

The best thing is to keep the navigation as smooth and flawless as possible. Users should be able to navigate seamlessly.

Ensure that the banner image of the website does not overlap the menu.

Keep the menu in a manner that displays all the major categories you offer.
<h2><span style="font-weight: 400;"><span style="font-weight: 400; color: #01a9ec;">Tips and Tricks to Boost Shopify Sales</span></span></h2>
Check out some proven tips and tricks to boost your Shopify sales.
<h3><span style="color: #ff6600;">Design and Implement a Well-crafted SEO Strategy</span></h3>
Do you know that 48% of people type on Google when looking for something online?

Furthermore, as per the research by Semrush, 37.5% of ecommerce traffic comes with white-hat SEO efforts.

Hire an <strong><a href="https://www.elsner.com/services/seo-services/">SEO services company</a></strong> with a proven track record and a promising portfolio.

Remember to hire an agency that has helped ecommerce clients in the past. You would be able to explain your requirements easily.

Some of the things that you can do as per your SEO strategy:

<strong>Keyword Research:</strong>

Researching potential keywords your target audience is searching for is the first milestone to achieve.

<img class="alignnone size-full wp-image-27591" src="https://office.elsner.com/wp-content/uploads/2022/08/103.png" alt="" width="733" height="513" />

For example, if you are into winter wear, you can start your keyword research with keywords shown in the image.

Here, you will get a list of keywords your customers might type. These are keywords Google automatically created as per your query.

Apart from finding keywords manually, there are many keyword research tools that you can use, such as <strong><a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank" rel="noopener">Keyword Planner</a></strong>.

For your Shopify ecommerce store, choose keywords relevant to your offerings.

Next, choose primary keywords based on search volume and intent. You must add these primary keywords in your product title, meta titles, and descriptions.

If you have hired an <strong><a href="https://www.elsner.com/ecommerce-seo-services/">ecommerce SEO agency</a></strong>, ask the team to audit the store and optimize for SEO.

Some other SEO measures that you take are:
<ul>
 	<li>Ask the agency to add the sitemap to Google Search Console</li>
 	<li>Work on 301 Redirects</li>
 	<li>Add keywords to key areas of all products, such as product titles, descriptions, meta titles, and descriptions.</li>
 	<li>Do technical SEO for the website.</li>
</ul>
<h3><span style="color: #ff6600;">Ensure That Your Store Loads Fast</span></h3>
Visitors don’t like to wait.

This is a shocking truth. You need to accept it.

No matter how impressive your store or your offerings are, they will go to the next search result if they have to wait for the website to load.

A survey predicted that 47% of online shoppers want the store to load within 2 seconds.

Just two seconds, can you imagine it?

If your store does not load in 2 seconds, out of 100, 47 visitors will leave.

To boost Shopify sales, you must ensure that your store loads instantly.

Ensure that you take all the measures to improve the store’s loading speed.

For example, compressing images might reduce loading time if you have too many images on the landing page.

You can use Google Page Insights to check out all aspects of the landing page of your Shopify ecommerce store.
<h3><span style="color: #ff6600;">Go For Paid Campaigns</span></h3>
For quick sales for festivals or holidays, go for Facebook ads and Google Ads for paid campaigns.

You can select target audience based on different criteria to reach out to the right people.
<h3><span style="color: #ff6600;">Go For Email Marketing</span></h3>
You might find an email marketing an outdated marketing approach.

But it is not.

Research suggests that you can get an ROI as high as 4200% with an email campaign.

Email marketing, when done correctly, can boost your Shopify sales to a great extent.

However, first, you need to develop your email marketing list.

Here is a list of tips to start:
<ul>
 	<li>Add a pop-up for an email subscription on your website. Ensure that your visitors don't miss it when they visit the store.</li>
 	<li>You can also give some signing-up bonuses or referral coupons for joining the list.</li>
 	<li>Come up with out-of-the-box ideas to lure customers into giving their email ids.</li>
</ul>
However, avoid buying an email list from any agency.

It might blacklist your IP and the domain associated with it.

Also, too many emails might irritate your audience.
<h3><span style="color: #ff6600;">Work on Shopping Cart Abandonment</span></h3>
When people add products to the cart and do not checkout as expected, it is called Shopping Cart Abandonment.

It is worrisome as visitors come to the store interested in products but are not checking out.

According to the research, in 2021, 59.22% of people abandoned shopping carts.

It is a number you cannot ignore.

You need to do something about it, or it might get you in trouble.

What can you do to reduce shopping cart abandonment?
<ul>
 	<li>Give your visitors multiple payment options to facilitate fast checkouts.</li>
 	<li>Offer some discounts if they complete the checkout process.</li>
 	<li>Come up with offers such as free shipping or coupons.</li>
 	<li>Make the checkout process fast and easy.</li>
</ul>
<h3><span style="color: #ff6600;">Retargeting Can Work</span></h3>
Some visitors came to your store earlier but left without any action.

You can retarget those visitors by Facebook retargeting ads.

You can even use some Shopify retargeting marketing tools such as Socioh for the retargeting campaign.

Retargeting works to convert your visitors into buyers. It is one of the remarkable strategies to boost Shopify sales.
<h3><span style="color: #ff6600;">Make Their Experienced Personalized</span></h3>
Personalization is the new normal, especially when you are selling online.

Giving your customers a personalized experience can help win their hearts.

A survey by Think With Google revealed that people are 40% more likely to buy more than they have planned if you make their experiences personalized.
<ul>
 	<li>You can send them personalized emails.</li>
 	<li>Make personalized offers</li>
 	<li>Try to grab their attention with personalized videos</li>
 	<li>Add quizzes, surveys, and other meaningful activities while they are in the store.</li>
</ul>
<h3><span style="color: #ff6600;">Create an Optimized Landing Page</span></h3>
An optimized landing page will serve many purposes, including more conversions and sales.

Ensure that your landing page is SEO-optimized and per Google SEO guidelines.

Here is a list of things you can do to optimize your landing page:
<ul>
 	<li>Have high-quality and optimized images</li>
 	<li>Add original, engaging content</li>
 	<li>Have clear CTAs</li>
 	<li>Make sure that the page is mobile-optimized.</li>
 	<li>The page should be easy to navigate.</li>
</ul>
<h3><span style="color: #ff6600;">Product Page Optimization</span></h3>
If your product page does not offer a superior user experience, all your efforts will fail. To boost your Shopify sales, ensure that your product page is excellent.
<ul>
 	<li>An ideal product page must fulfill all the SEO guidelines.</li>
 	<li>Have proper images, content, and CTAs to lure your visitors.</li>
 	<li>It should have high-quality images with product descriptions.</li>
 	<li>It should have a user reviews section.</li>
 	<li>It should redirect users directly to the checkout page.</li>
</ul>
<h4>Conclusion</h4>
With so many customization and integration options, Shopify is one of the most promising ecommerce platforms for developing a store. However, if your Shopify ecommerce store fails to drive more traffic and sales, all you need to do is to amend your strategy a bit.

Follow these tips and tricks mentioned in the article, and you can see a noticeable change in traffic and sales. To develop a Shopify store, you can contact Elsner, one of the top-notch companies offering the best Shopify development services.

9 Proven Tricks to Boost Your Shopify Sales

When it comes to online store development, there are plenty of ecommerce platforms you can choose as per your business scope and requirements.

All you need to do is to share your requirements with an <strong><a href="https://www.elsner.com/services/ecommerce-development/">Ecommerce Development Company</a></strong> and they will suggest the best platform that suits your needs.

Magento has been one of the most preferred ecommerce platforms due to its unimaginable features and benefits. With superior add-ons and apps, Magento has helped millions of ecommerce businesses to boost their traffic and revenues to great margins.

However, in recent times, ecommerce businesses are migrating their stores from Magento to Shopify for the right reasons.

Shopify has emerged as one of the best ecommerce platforms with its intuitive, user-friendly interface and some brilliant, flexible features and functionalities.

If you have an existing online store on the Magento platform and you want to migrate your store to Shopify, this post is for you.

However, it is not an easy task to migrate from one platform to another. It is like moving from one house to another with all the luggage. Hence, we need to plan it in advance and stick to it during the whole process.

Hire a Shopify developer if you don’t have an in-house Shopify expert. It will make the migration process easy and smooth.

This post discusses everything that you want to know about the seamless Magento to Shopify migration.

Stay tuned!
<h2><span style="font-weight: 400;"><span style="font-weight: 400; color: #01a9ec;">A Step-by-step Guide to Migrate Your Magento Store to Shopify</span></span></h2>
<h3><span style="color: #ff6600;">Step 1: Develop Your Shopify Store</span></h3>
The first thing that you need to do is to develop your new Shopify store.

You can enroll for the Shopify store with a 14-day trial. It will help you to familiarize with different Shopify features and functionalities.

Once the trial period is over, you can go for the paid version of your convenience.

You also need to choose a theme of your preference while developing a Shopify store. Choose a theme that best represents your business.

Customization is also essential, but experts recommend doing it once the migration process is over. It will help you avoid some risks.
<h3><span style="color: #ff6600;">Step 2: Back Up Your Magento Site</span></h3>
Magento to Shopify migration is a tricky process. It might lead to various mishaps. Hence, it is crucial that your data is safe during the migration process.

Backing up your Magento data is essential to make sure of its safety.

To backup your data, follow these steps:
<ul>
 	<li>First of all, you need to go to the admin panel of the Magento store and click on System.</li>
 	<li>Now, click the Backups button in the Tools section.</li>
 	<li>Now, it will show various backup types such as system backup, database and media backup, and database backup.</li>
 	<li>You can choose any type of backup of your preference.</li>
 	<li>Database backup only backs up your database.</li>
 	<li>Database and Media backup allows you to create media backups for specific media.</li>
 	<li>On the other hand, system backup creates backup for all data including all files.</li>
 	<li>Click on the OK button once you choose the backup type.</li>
</ul>
<h3><span style="color: #ff6600;">Step 3: Download an Import Application</span></h3>
There are various import applications available on the Shopify app store. However, for your migration task, I would like you to go for the Store Importer app that is the best for Magento to Shopify migration project.

This app is easy to use and serves the core purpose brilliantly. Go to the Admin panel of the Shopify store and search for Store Importer app and download it.
<h3><span style="color: #ff6600;">Step 4: Export Data from Your Magento Store</span></h3>
Once you have downloaded the app for import, now it is the time to export data from your Magento store. Follow these steps to export your Magento data:
<ul>
 	<li>Login to your Magento store.</li>
 	<li>Go to the Admin panel.</li>
 	<li>Go to System, then Data Transfer, and then Export</li>
 	<li>You will find three Entity Types- Products, Customer Addresses, Customers Main File. you need to choose one out of them.</li>
 	<li>Now, you need to choose the default Export File Format. There are two options here: CSV file format and XML file format.</li>
 	<li>Now, tick the Fields Enclosure if you want to initiate an escape sequence in the data.</li>
 	<li>Scroll down and click on the Continue button.</li>
</ul>
<h3><span style="color: #ff6600;">Step 5: Import Data to Shopify</span></h3>
Once the data export from your existing Magento store is complete, it is time to import data to your Shopify store. All you need to do is to follow some steps to carry out the task.
<ul>
 	<li>Go to the Shopify store’s Admin page.</li>
 	<li>Go to Apps and then Import Store.</li>
 	<li>Here, you have to choose your platform as Other. You will not find Magento in the list.</li>
 	<li>Click on Add File and select the downloaded files from your computer.</li>
 	<li>Click on Continue Import and then Import to import all the files.</li>
</ul>
<strong>For Products</strong>

<strong>If you have to import products separately, you need to follow these steps:</strong>
<ul>
 	<li>Go to Shopify Admin and then click on Products- All Products</li>
 	<li>Now, select Import</li>
 	<li>Click on Add File and then add the Product CSV file from your PC.</li>
 	<li>Click on the Upload file button.</li>
</ul>
<strong>For Customers</strong>

<strong>To import Customers file separately, you need to follow below mentioned steps:</strong>
<ul>
 	<li>Visit Shopify Admin and then click on Customers- All Customers</li>
 	<li>Now, you need to select Import.</li>
 	<li>Click on the Add File button and then you need to add the Customer CSV file.</li>
 	<li>Click on the Upload file button.</li>
</ul>
To make the import process seamless and accurate, you need to import data in this sequence:

First, you need to import products. Then you can import Customers and then Historical Orders.

Your migrated Orders data will be linked automatically to the products and customers associated with them.

You cannot migrate customer passwords as they are encrypted.
<h3><span style="color: #ff6600;">Step 6: Review Your Imported Data</span></h3>
Once the import process is complete, the next step is to review all the data that you have imported.

It is of utmost importance that you double-check all the data to not miss any minor details.

Also, you will come across many challenges during the reviewing process.

Here is a list of challenges that you might face while migrating from Magento to Shopify.
<ul>
 	<li>You might come across some minor changes in the data you have imported from Shopify. In this case, you need to check whether some data is missing or not. If yes, you need to add or edit it manually.</li>
 	<li>You also might find that some products or customers are not imported. In this case, you need to add them manually.</li>
 	<li>The migration process might fail to import bundled products. In this case, you need to add them manually or you can download bundled products downloading apps from the Shopify store.</li>
 	<li>You might find that some products are imported successfully, but not showing in the Shopify store. The main reason is that the product visibility feature was set to hidden while importing. In that case, you need to change product availability in your Shopify store.</li>
 	<li>Sometimes, you also might find that the product variants such as size, color, weight, etc. are missing. You need to add them manually.</li>
 	<li>You also might find that product dimensions are missing in the imported products. In this case, you need to add them.</li>
 	<li>If you are into digital product selling, you need a specific Shopify app to import such products.</li>
</ul>
<h3><span style="color: #ff6600;">Step 7: Customize Your Shopify Store As Per Your Business Requirements</span></h3>
Now, the customization time is here. One of the main reasons why ecommerce store owners prefer Shopify is the customization. It is more easy to customize compared to Magento.

You can have an eye-catchy website that lures your customers in just no time with customization. You can select from 10 free and 64 premium themes to customize your Shopify store. Suit yourself.
<h3>Conclusion</h3>
That is all about the migration from Magento to Shopify. All you need to do is to follow these steps and you are done. You can hire a <strong><a href="https://www.elsner.com/services/shopify-development/">Shopify development company</a></strong> offering such migration services to make the whole process simple and effortless.

Shopify has so much to offer to you. All you need to do is to go for the migration. Migrate from other platforms to Shopify and enjoy all the benefits Shopify has to offer!

A Comprehensive Handbook to Migrate Your Store from Magento to Shopify

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<p>Irrespective of whether our clients want to extend any functionality or improve the comprehensive eCommerce store, our WooCommerce developers have the proficiency of delivering customization services that align with their business processes and workflows.</p>


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<p><span style="font-weight: 400;">Elsner Technologies has been developing online stores using WooCommerce technology for more than a decade now. We fully comprehend the WooCommerce API and have state-of-the-art infrastructure to ensure that the entire development process gives fruitful results for your online store. We have an experienced team of WooCommerce developers who have knowledge of vast industries in the -commerce world. </span></p>
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