Nowadays, consumers are more concerned about the overall experience they’ll have with an online store or a brand rather than the quality of products or services they’ll come across. It’s, therefore, safe to say that the UX (User Experience) has become one of the most vital factors in business success.
Making an effort to improve the overall UX on your website can significantly boost your conversion rates. In other words, you must meet consumer expectations if you want to have a chance to convert them into customers. With that in mind, here are a few actionable UX tips for boosting conversion rates.
One of the most important factors that affect UX is website speed. Sluggish websites encourage people to leave for good rather than encouraging them to stay and explore further. Consumers have pretty high expectations when it comes to page loading time.
That said, even a one-second delay in page loading time can result in a 7% decrease in conversion rates. Moreover, a lot of consumers will spread the word about a bad experience on your website. So, aside from lost conversions, you’ll have bad publicity to deal with as well.
Navigation is of vital importance for UX. Try viewing things from a consumer point of view.
If you browse a website that’s difficult to navigate, has a bad or nonexistent search bar and is filled with missing pages and broken links, you’d be out of there in a matter of seconds. If you want website visitors to convert, you have to provide them with a seamless navigation on your website.
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Oftentimes, website owners will make an effort to allow visitors to go from exploring pages to a checkout process in one or two clicks tops. So, make sure your product pages are well-organized and categorize so that your visitors can browse your pages without interruptions and inconveniences.
Visuals keep visitors engaged and encourage them to stay on your website. Great visuals are an essential part of your website design and UX, for that matter. You can’t overwhelm visitors with visuals, but you can’t allow your website to be plain and dull either.
So, a perfect balance is needed, which isn’t easy to accomplish, especially if you don’t know what you’re doing. In that case, you should seek out professional assistance. For example, a trusted NYC web design agency may be an ideal choice if your company is based in New York. Local assistance is preferred to ensure your web design is completed on time so your visitors won’t have to wait too long to enjoy it.
Today, the majority of online consumers use a mobile device to browse the Internet. What that means is that a mobile-friendly website is a must-have. If you want high conversion, you’ll have to meet the needs of mobile users. That includes having a responsive web design to ensure a seamless browsing experience from any device.
Moreover, you can even consider finding one of the reliable app development companies to help you create an app for your visitors. This is especially true for eCommerce stores that want to provide a better UX and more convenience for their customers.
Convenience plays an essential role in UX. Oftentimes, consumers will expect less friction while browsing your website, and you have to meet those expectations so that you can have more chances of converting them. Convenience comes in many shapes and forms.
For example, a seamless checkout process at online stores drastically reduces cart abandonment rates, which are quite high in every industry across the world. The key is in understanding what your audience needs and wants so that you can provide more convenience to them once they land on your pages.
Content is king in the marketing world for a good reason. Content provides value to consumers and they enjoy exploring content on websites. Moreover, content can be the game-changer when it comes to boosting conversion. However, you must first ensure that your content is highly relevant and that it’s top-quality before you can leverage its full potential.
Content can be leveraged in many ways, such as by using articles, images, videos, podcasts, webinars, etc. Here’s an example. 92% of consumers claim that watching product videos influence their buying decisions. Furthermore, 73% of customers are more likely to make a purchase after watching a product video.
UX quickly became a factor that online businesses simply cannot ignore. If you don’t improve the UX on your website, you will lose potential customers because they won’t hesitate to leave your website and find another one that will provide them with a better experience.