There was a time when it was considered that mobile was the next big thing in the marketing sphere. As we look back, it is a kind of been there, done that kind of scenario. At present, the next big thing that will revolutionise the marketplace is video.
You will be surprised to know that video made up to 64% of all the internet traffic according to statistics released by Cisco in their report on the 2014 Visual Networking Index. It was also forecasted that these statistics are going to increase to 80% by the end of the year 2019. The fantastic part is, we are in the final quarter of the year 2019, and we have seen the popularity of video splurge the advertising and marketing sphere like a revolution.
The reason for this rapid growth in video advertising can be attributed to its effectiveness. It is often said that a picture is worth a thousand words. If that is the case, then a video is worth even more. According to statistics released by Forrester, a minute of video is equal to 1.8 million words of text in the message that is being communicated.
Furthermore, the effectiveness of video is more just the volume. Even when the information is being crammed in a single message, consumers are known to remember videos. Today, it has become easier to prepare videos than earlier times.
There are various ways to simplify video production. Today, simple animation and photomontages can help create motion to still pictures. Also, remember that people have shorter attention spans than goldfish, i.e., 8 seconds. Yet, it is surprising how much information can be transferred in such a short time frame with the help of videos.
Let’s now look at some of the tips to use SEO video marketing and get your website and video visible on top Google SERPs.
With the presence of videos, it is possible to get positive results on the significant SEO ranking factor: content. Video is the essence of quality content. It can be considered to be the perfect media mix on a site that can send signals to search engines about the presence of rich media present on your webpage or site relevant to the search requests.
The importance of video in search engines cannot be undermined. Shortly, it will play a crucial role in ranking as consumers start to demand video in search results. This goes to show that video on your site can have a positive effect on your website ranking.
It is crucial to inform the search engines about your videos so that they can consider it relevant to be displayed on the search results page. This can be done in the same way as you would do for pictures and graphics. Employ keywords for text SEO in fields where you need to describe the video. This can be in the titles, file names, descriptions, and tags. This way, you can enhance the relevance of your video and ensure that it shows up on top SERPs.
Image source: i.ytimg.com
Never forget to add a video transcript at the end of the video. It can, not only enhance its feasibility, but you can also get further support for its relevance in the search results.
Image source: semperplugins.com
While it is true that having a video sitemap can lead to duplication of some of the keyword labels employed to identify video, you need to use it. There is no alternative to it. Video sitemaps are considered to be an extension of the general sitemap of your web property. It is possible to personalize the metadata by integrating view count, age appropriateness, rating, duration, whether the video may be embedded, etc.
Everyone today is familiar with YouTube. After all, it is the second-largest search engine in terms of receiving the search queries. The other thing that goes in its favor is the fact that Google owns it. Certain people have the opinion that hosting the video on your website is excellent for digital marketing purposes; we suggest that in universal search results, videos that perform well are either related to reputed brands or are associated with publishers like YouTube, ThisOldHouse or AIIRecipes.
If you are a small business, getting your video published on YouTube can make you receive more traction. The other benefit is that you do not have to worry about slow load time on your website due to video upload.
It is important to note that shares and likes on your YouTube video might not count much as links on your website. However, you can create two backlinks from YouTube. Create a YouTube channel and put your webpage in your channel profile. You should also put your link in the video description.
Image Source: socialsignifier.com
Social signals can boost your social media presence, which will bring more awareness and more people will see your video. As more and more people start to like and view your videos, it will have a positive impact on the search engines, and you will get more value from your video content. This way, your video will have more chances of being found. You can then drive this traffic from your video to the site.
Video has received positive support from everyone. People use it more and more due to its easy accessibility. Remember, it is much easier for people to watch videos, share, and remember it for a pretty long time. This is a great way to market your content through the SEO techniques mentioned in this write-up. More and more local businesses are finding it a viable medium to promote their marketing power. This goes to show the importance of video on your site’s SEO.