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Master these Do’s and Don’ts of Web Push Notifications

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Laxman Prajapati
October 10, 2019
Web Push Notification

People today are bombarded with hundreds and thousands of web push notifications, both on mobiles and their browsers. These let a brand engage with a customer even when they’re not using their site. While these notifications are versatile, highly reliable, and can be tailored to different user needs, certain factors must be taken care of by the marketers when looking to engage their audience. So, mentioned below are the various do’s and don’ts of web push notifications which you must keep in mind when crafting these for different industries.

Browser Push Notifications

Source: neilpatel.com

Do’s of Web Push Notifications

  • Personalize your notifications as most users opt-out of messages which aren’t relevant. Keep a tab on your audience’s demographics, behavior, and interest inclination to tailor messages which suit their requirements. 
  • Keep your notification copy clear, concise, crisp, and succinct, as lengthy copy fails to attract users and will be just another push notification for them. Make sure the word limit ranges between 40-120 characters only. Moreover, don’t forget to be creative. Also, adding a little bit of humor can go a long way. 
  • Engage learners with browser push notifications by sending out course offers, updates, and others. On the other hand, you can engage shopaholics by sending out various discount coupons.
  • Do incorporate rich images, videos, and audio and boost engagement. As it is, the audience is more attracted to visuals than plain text. 
  • Make sure your timing for sending out opt-ins is correct; otherwise, you might not receive any leads. It’s good to initiate your marketing strategy when the majority of your audience is available, as it will result in relatively higher clicks and conversions.

Don’ts of Web Push Notifications

  • Don’t overdo web push notifications as users are likely to opt-out if messages are too frequent. So, keep in mind to set a frequency cap to the number of opt-ins you send across daily or monthly. Make sure to solve your purpose without being too clingy or annoying!
  • Don’t rely only on native opt-in prompts as building a custom prompt that pops up before the native prompt is far more effective. It helps to communicate your brand message better and the value of enabling push. Moreover, if the audience says no, a custom prompt makes it easier to ask again later as an added bonus. 
  • Don’t send long, vague messages as users will not at all be enticed even to view them. As mentioned earlier, the content should range between 40-120 characters only. It should also be personalized.
  • Be informative, but don’t try to teach about features within the push notification. The sole aim of push notifications is to encourage users to open and engage with them; hence, they aren’t ideal for educating users about the nitty gritties of your app. 
  • Don’t miss including the CTA as it is the most indispensable part of your copy as it prompts the user to take further action.

Push notifications are one of the most opted marketing tools which are here to stay. They provide users with instant information, even when they are not on your website or application. Its effectiveness is further enhanced by the right offers through which it is possible to re-engage with existing customers. All these and various other benefits compel brands to get started with them today. However, for attaining maximum success and propelling business growth, you must consider all the do’s and don’ts, after which you’re good to go!