Search Engine Optimization is one of the critical components of Online Digital Marketing. We can combine the latest on-site and off-site strategies to optimize content so that it shows up in the top list. SEO services in USA uses the latest market trends to impress Google every day.
Google processes millions of searches every day if you are not at the top, you almost go invisible.
It’s known to the world that, Google loves updating the SEO algorithm. In fact, over the course of a year, it has made almost 500 changes. With so many changes to navigate, it’s easy that we may miss on something. But getting it right means, increase in traffic, more conversions and rise in sales.
So, let’s dive right in the professional SEO services which will help you rank in Top:
Use of Google RankBrain
RankBrain helps Google to sort their search results. It observes users interaction with the search results and sorts them accordingly. RankBrain will check out the dwelling time of the user on the website and also the percentage of users clicking on the respective website.
Click Through Rate-SEO
Click-through rate is an incredibly important concept in SEO marketing. Google now prefers to show the organic search results with Answer Boxes, Advertisements, Carousels and People also searched for section. It is important to optimize CTR’s for digital ads and also for your links appearing in SERPs.
Rank for Featured Snippets
If you search for a popular keyword on Google, it will probably show not only paid and organic results but also featured snippets. You can create 40-60 word block which is called “Snippet Bait” which is specifically designed to rank in the Featured Snippet spot.
Create Comprehensive and In-Depth Content
Duplicating content, missing titles and Description meta tags will demolish all your efforts to rank your website on top. Google makes algorithm updates every day, so it will be more difficult to promote your site.
With no duplicate, in-depth and quality content, a Google searcher doesn’t need to go anywhere. Publish authoritative and evergreen contents to make it more visible. Use LSI keywords and phrases that are directly related to the page’s topic.
Optimize Google’s Mobile First Index
Develop a responsive content which can work over cross platforms. Moving into the era of ‘assistive search’ we should work on tying cross-device journey in digital marketing with both fast blazing speed and seamless and frictionless Designs. Your content needs to be accessible across Desktop and Mobile.
Utilization of Video
With the content shifting more towards various forms of media, we can expect SEO to adapt accordingly. SEO algorithms will surely crawl video content directly instead of just crawling the text-based content surrounding the video. This will gradually reduce the effectiveness of using clickbait to draw more attention to the video.
Optimized Voice search, AR and VR, Blockchain, Including a question, Giving reference to other links and contents are some of the other ways to draw the traffic to the website. These SEO trends and techniques are going to dominate the year 2019.
In order to rise above the rest, your SEO services should be strong to link-up with the content research.