London, UK | 23 and 24 September 2026
Elsner Technologies spent two days at eCommerce Expo 2026 in London, and it turned out to be a busy, useful show for our team.
The expo took place on 23 and 24 September at ExCeL London, one of the biggest UK gatherings for online retail and B2B commerce. We were at Stand J61 for the full run, meeting retailers, brand owners, and technology leads who are all working out where AI fits into their commerce plans.
What was eCommerce Expo London 2026 about?
eCommerce Expo puts the whole online selling chain under one roof. Storefront platforms, personalisation tools, marketing, and delivery all share the same halls. This year’s theme was “The Age of Intelligent Growth”, and AI showed up in almost every session and stand conversation.
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10,000+
Senior e-commerce and retail professionals attending
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200+
Solution providers exhibiting on the floor
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2 Days
23 and 24 September 2026 at ExCeL London
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J61
The Elsner Technologies stand number
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The audience is what makes a show like this worth the trip. Senior retail and B2B commerce people arrive with live problems: a checkout that loses customers, a platform that is years out of date, a catalogue that needs to reach a new market. Conversations get practical very quickly, and that suits us well.
The expo also ran alongside Technology for Marketing, with a combined ticket covering commerce, marketing, and delivery. That pairing reflects how online businesses really operate. The store, the campaigns, and the fulfilment side rarely sit in separate boxes, so it helps to see them discussed together.
Themes that stood out at the show:
- AI-powered shopping journeys, from search to checkout
- Sustainable delivery and greener fulfilment options
- B2B commerce moving closer to the buying experience of D2C
- Marketing technology working hand in hand with the storefront
- Rising customer expectations set against increasingly complex tech stacks
What we discussed at Stand J61:
- Moving to, or expanding on, Shopify, Magento, or Adobe Commerce
- Adding AI-driven personalisation and automation to storefronts that are already live
- Replacing outdated platforms as one step in a wider digital transformation plan
- Building custom storefronts and apps for D2C and B2B growth
Why Elsner exhibited in London
Elsner Technologies is a digital transformation company working across AI, e-commerce, and enterprise technology. Our team has deep hands-on experience with Shopify, Magento, and Adobe Commerce, and we help businesses build their online presence, grow it, and keep it running well. We support clients around the world, and London was a deliberate step in our push into the UK and wider European market.
UK and European retailers are dealing with a familiar squeeze. Shoppers expect faster, more personal experiences, while the systems behind the store keep piling up. Adding one more tool rarely fixes that. What usually helps is a clear plan for how the platform, the data, and the AI layer fit together.
AI belongs in the foundation, not on top.
Harshal Shah, Founder of Elsner Technologies, described the UK as one of the most competitive e-commerce markets anywhere. In his view, the brands that win there treat AI as core infrastructure rather than a feature bolted on later. He added that the London show was a chance to sit down with retailers and get into what that looks like in day-to-day practice.
That is the thinking we brought to the expo, and it shaped most of the conversations we had. If your team is weighing a platform move, a personalisation project, or a B2B storefront build, the same questions apply whether you met us in London or not.
Where we were
ExCeL London, Stand J61
23 and 24 September 2026
The show has wrapped, but the conversation does not have to stop here. Reach out and we will pick it up from wherever you are.
Missed us at eCommerce Expo London 2026?
Whether you want to talk through a platform migration, add AI to an existing storefront, or plan a D2C or B2B build for the UK and Europe, we would be glad to set up time with you. Schedule a meeting with our team.
