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Experts Views on How to Implement Conversion Rate Optimization Perfectly?

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Vikram Rathore
September 16, 2021
Experts-Views-on-CRO-Elsner

Online platforms can never bring results without handling Conversion Rate Optimization. If you have the right tools and methods to monitor you get the best scope of scaling your business to new heights effortlessly. We have collected some informative data from industry experts that might reveal the best insights of SEO services. They have disclosed their techniques, experience, and challenges while CRO. 

Let Reveal the Expert Answers to Help you Know How CRO Works in the Digital Marketing World:

1. Dan Shepherd | CEO | VEI Communications

Dan Shepherd the CEO of VEI Communications says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

A good conversion rate is the foundation of high volume sales. During the covid, the tech industry is on the rise. So, if you are still on the fence, These strategies can help you kickstart.

Use A/B testing

Start with A/B testing on your site. A/B testing is the process of splitting your web traffic between two or more landing pages, to determine which page converts most effectively. If you have already been running a landing page, and it’s not converting, possibly you aren’t addressing the actual pain points of your industry. Most marketers prefer to use this method in order to determine whether their landing page is converting at all, rather than determining why it may be failing to convert. Compelling and clear value proposition: What do you offer customers? Why should they choose you over the competition? This is what your value proposition needs to answer.

Make sure that your value proposition is compelling and clear, and that it speaks to the needs of all of your target customers. But how do you know the exact value proposition? RESEARCH! Go to the forums, Facebook and LinkedIn groups and see what your ideal customer is talking about. Set up a sales funnel: A sales funnel is the process that every lead goes through when they are being considered for purchase. A successful sales funnel has multiple steps, each of which focuses on a different stage in the customer’s journey. Make sure that your sales funnel is set up in advance, before you start to bring in traffic.

After you have properly researched, it’s time to implement it through the sales funnel. Get your sales funnel written by a copywriter as you need sales content and an expert would better convey your message to your audience. Are You Addressing Objections? If you can effectively address the objections that your potential customers may have, they are more likely to purchase from you. Your value proposition needs to address all of the potential objections that your customers may have.

For instance: if your product is more expensive than similar products, make sure you also emphasize its superior value. The important thing to avoid vagueness. whatever you say would be meaningful.

2. Randy VanderVaate | President & Owner | Funeral Funds of America

Randy VanderVaate the President & Owner of Funeral Funds of America says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

The number one conversion rate optimization strategy we used to increase our lead and conversion rate is changing our lead capture form from a short lead form to a long-form.

Before, our lead capture form only asked about basic information like name, phone number, and email address. We now use a long capture form that asks for basic information plus health questions and medical information. Asking advanced health questions and prescription is our way of pre-qualifying leads.

We find that people who took the time to answer the long lead form have higher buying intent and are more likely to convert. This strategy increased our closing rate and sales in the long run.

3. Harriet Chan | Co-Founder and Marketing Director | CocoFinder

Harriet Chan the Co-Founder and Marketing Director of CocoFinder says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Clear CTAs
No one wants to read a piece of content on your site or social media without a clear Call To Action that directs them on what to do next. Having concise CTAs that are well placed throughout your content makes it more likely for the lead you just landed to convert.

Test and test some more
Every business will face unique problems that it needs to solve by testing several approaches. For our CRO strategy, A/B testing our leads by firstly segmenting them has worked wonders for us. Split your leads into as many segments as possible and test different CRO approaches to find out which one works best and also to learn crucial improvement points you can focus on.

Create unique content
Your sales funnel is the most crucial path that your leads will follow before they can finally convert on your site. Creating outstanding and high-value content for each stage of this sales funnel means you get to answer the specific questions your leads ask and, through that, lead them on to the next step swiftly.

4. Ankit Singla | Owner & Blogging Expert | Master Blogging

Ankit Singla the Owner & Blogging Expert at Master Blogging says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Good CRO is about making the action easier for leads. Great CRO, however, can make leads think that converting ‘now’ is the right decision.

There are three steps to creating the perfect CRO strategy: conveying urgency, tracking analytics, and fine-tuning your approach.

You can leverage urgency to spur action by presenting limited-time offers, emphasizing the consequences of missing out, and instilling urgency in key conversion elements — from headlines to CTA buttons. From there, start tracking metrics like bounce rate, scroll depth, interactions per visit, and click-through rate.

The second step will help you with the optimization phase, which involves going back to step number one and letting data show you the way forward. Eliminate friction by changing or removing elements that distract leads away from the conversion path — thus, positioning “action” as the only reasonable decision for leads.

5. Nathan Hughes, Marketing Director | DiggityMarketing

Nathan Hughes the Marketing Director at DiggityMarketing says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

The most effective CRO strategy for increasing leads is to streamline the consumer onboarding process. Your marketing strategy might persuade a possible consumer, however, complex onboarding and paperwork push lead away. Make your forms small and less detailed. Enable auto-completion so the person can go through the form as quickly as possible. The longer the consumer onboarding process is in between leads making up their minds and actually committing, the higher are the chances of them losing interest.

6. Stephen Curry | Chief Executive Officer | CocoSign

Stephen Curry the Chief Executive Officer of CocoSign says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Personally speaking, as a CEO, the increased conversion rate is one of the key elements of your business’ success. To begin with, if your conversion rate is unusually low, don’t easily lose hope. Think of what causes your rate to be this low. Try assessing your offers, this has one of the biggest impacts on conversion rates that is why you must provide appealing offers to your prospective consumers.

Furthermore, another way to increase the conversion rate is by adding live chat to your web pages. Because consumers who wish to purchase your products will surely have various questions that may be needing an explanation. Live chat tools are the best way in helping customers with their inquiries.

7. Katie Hodge | Content Director | Generator Magazine

Katie Hodge the Content Director at Generator Magazine says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Conversion rate optimization (CRO) is the process of improving the likelihood of a visitor taking a specific action (conversions) on a web page or homepage by optimizing the site or landing page experience based on website visitor behavior. Add a pop-up to your site, remove

extraneous form fields, add testimonials, reviews, and logos, and so on to increase leads using CRO. Provide a money-back guarantee, integrate live chat into your website, and so on.

8. Katherine Brown | Founder & Marketing Director | Spyic

Katherine Brown the Founder & Marketing Director of Spyic says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Conversion rate optimization determines why the visitors on the website aren’t converting and what necessary steps should be taken to transform those visitors into actual buyers.

Conversion is directing people to take action on your website which pushes them deeper into the sales funnel. That is why it is absolutely essential to recognize a starting point for the business and continually monitor it for improvements.

Here are ways to improve the conversion rate.

A/B testing images:
The A/B testing images is a split test, a marketing strategy that determines which picture of the product is converting the most. Two changes in the product image are tested against each other to see which converts best.

CTA’s, forms, and pricing tables:
CTA (Calls to Action) link readers to external content and pump them to participate. Images, buttons, or text are preferred to link in CTA’s. Choose whichever suits the purpose. Avoid including too many CTA’s in one email such that the reader can’t get distracted. Strategically placed forms and pricing tables are must-to-do things in CRO.

Open Communication Channels with Customers:
Email is the number one communication channel. Email marketing services like Klaviyo, Sendinblue, MailChimp give automation and simplicity to connect with the customers. Sending the customers new content, offers, and news build brand trustworthiness which helps in lead growth.

Video Content for the best product:
The engaging video content for high the best product can make the sales of that product astonishingly high. Consumers like to see the product they want in practical usage, this converts them from being a visitor to valuable customer.

9. Christian Velitchkov | Co-Founder | Twiz LLC

Christian Velitchkov the Co-Founder of Twiz LLC says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

The average website has a conversion rate of 0.1-2 percent. This is a very
low figure and you need to optimize your website so that you increase your
conversions. You can use the following ways:

– Make the initial step easy
– Offer a money-back guarantee
– Remove distractions and try to entice your customer by following the less is more approach.
– Add live chat to your website and provide a better customer experience.
– Add testimonials, reviews, and logos
– Add a point of purchase upsell
– Try another offer if your current offer is not converting as much as you would like.

10. Bishal Biswas | CEO | Word Finder

Bishal Biswas the CEO of Word Finder says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Conversion rate optimization is described as a process of increasing the percentage of website visitors who complete the form to become inbound leads. The following is one of the strategy that will help in increasing leads:

There are a wide variety of data points which can be analyzed while implementing CRO strategies. For example, you can look for barriers to completion, misplaced call to actions, and distorted conversion paths. It is important to analyze these data points so start by addressing your current funnel for each and every goal on your company’s website. This will help you identify the problematic areas where you are losing your audience.

11. Marilyn Gaskell, Founder | TruePeopleSearch

Marilyn Gaskell the Founder of TruePeopleSearch says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Conversion rate optimization (CRO) is similar to running a retail store a bit with efficiency and with the help of technology. As per my experience, adding a 24/7 virtual assistant for the visitors has helped me increase the leads, and there was more traffic on the site than it was ever before. However, I also simplified the outlook of the website by making it more user-friendly so that visitors can browse through the site without getting tired or frustrated. Furthermore, adding pop-ups for similar or matching items also helped me increase my conversion rate.

12. Conner Goldberg | Managing Director | Ascension Cloud Solutions

Conner Goldberg the Managing Director at Ascension Cloud Solutions says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Conversion Rate Optimization is the practice of increasing the percentage of users who perform a desired action on a website. A more user-focused definition of CRO is, that it is the process of focusing on the understanding of what drives, stops and persuades users, in order to provide them with the best user experience possible. It is known as one of the fastest and most effective methods for turning existing web traffic into customers. All of the strategies for conversion rate optimization are geared towards converting visitors into leads, and leads into customers.

A successful CRO starting strategy involves condensing all images to the smallest possible size, improving navigation, adding breadcrumbs, scattering internal links throughout pages to encourage click-throughs and using bug subheadings on pages which have a lot of content to encourage
visitors to continue reading.

Here are some examples of CRO strategies:
– Using lead capture forms
– These are the most critical points of the purchasing funnel as they are the final interaction separating leads from non-leads.
– The use of videos to hook users and explain products
– Videos are a great way to communicate the brand story, explain the value proposition and build relationships with customers and prospects. This is a great way to interact with potential customers and has been proven to improve conversion.
– Reducing bounce and exit rates
– A high index of bounce and exit rates means a major lack of engagement with visitors towards the website and products. This can be fixed by improving website navigation and user experience, amongst other things.
– Using social proof and FOMO to influence and persuade users
– Fear of missing out (FOMO) is a powerful strategy that can be used to tell users that an offer is only for a certain time period or they will miss out on a product. The social proof uses social influence to achieve
conversion goals.
– Scarcity is a large driving factor when making a decision about whether or not a purchase is necessary. Enforcing scarcity with FOMO is a great way to improve your CRO.

13. Laura Fuentes | Operator | Infinity Dish

Laura Fuentes the Operator at Infinity Dish says on “How to implement Conversion Rate Optimization perfectly to Increase the Leads?”

Your business needs these effective CRO strategies in the digital world!: As the digital world becomes more complex and integrated, companies should look for more advanced conversion rate optimization strategies. Since my business operates online, my team is hard at work finding the most optimal solutions for our needs. What we’ve found is that leveraging our analytics insights makes a significant difference in our ability to understand how users move through our site. Of course we want the highest conversion rates possible, so knowing how our audience interacts with our website gives us an indication of what we need to change on a daily, weekly, and monthly basis. Further, we’ve been testing our CRO strategies consistently to see what works and what doesn’t. Our landing page is the first thing customers see when they go to our site, so virtually non-stop testing needs to take place to see where people go from there.

Conclusion:

We have handpicked these views from the experts to ensure you get better results through Conversion Rate Optimization. Hope we have disclosed something new which might end up being effective for your platform. Still not sure which strategy would work for CRO? Reach us now! We have knowledgeable and experienced people to handle your platforms efficiently.

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