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What’s The Working Process Of A Real Estate Portal

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Pankaj Sakariya
July 22, 2018
real_estate_portal

Nowadays in this online modern technology real estate is also expanding its influencing by an online presence. It’s giving the opportunity to realtors, agents, brokers, and developers to manage all the activities online for engaging visitors. It assists sellers to do an online listing of the property that will allow buyers to search online by seating at home, can also find the google location, property view and many other details.

Features and benefits of buyers and sellers for Online Real Estate Portal:

  • Users: Agents, buyers, and Sellers must have their individual profile to access the real estate services.
  • Property Management: Sellers can upload and modify all the types of the properties while doing property listing. There must be a category wise property listing with sorting and filter functionality.
  • IDX/MLS Integration: It allows property listed orderly with a thumbnail photograph, location, price, MLS number, and other important information, which allows the users to quickly browse property.
  • Multiple payment gateways provide various services like advance payment, pre & post payment functionality.
  • Agents assist the portal by promoting properties and targeting more buyers.
  • It has a property locator that will help to locate each property so that user can filter the property listing on the basis of the location.
  • Appointment Management so that buyer/seller can schedule the meeting with a client to view the property.
  • Live chatting functionality and inquiry form to discuss on any property.
  • Search/Filter Functionality: User can easily filter search on the basis of the geographical margins, plot size, Area range, and many other parameters.
  • Blog page to stay updated by sharing articles and useful blogs related to the recent reality scenario of your local market for further business development and enhanced user engagement.
  • Shows auto Generated Statistics Reports of all the sales, balance, financial, payment and conversion reports.
  • Shopping Cart Integration with Portal.
  • Real Estate Loan Calculator and loan payment tracking.
  • Review/rating and inquiry form for all types properties.
  • Testimonials collected from the loyal clients to show the traditional values and importance they placed in the market must be visible on the portal.

Industry Challenges

Development of Real Estate Portal comes with the challenges that need to be fixed in order to get maximum profit.

  • Confidentiality Concerns: As such a portal have lots of confidential data that includes confidential Buyer, seller, and agent data. Companies need to protect the information as well as prevent access to interconnected tenant and vendor systems.
  • Price and Financial Plan: The major problem encounter while accessing such online real estate portal is to have a proper financial plan with a proper technology of generating sales and conversion.
  • Portal with built-in booking form with additional functionality to set up calendar for scheduling appointment and checking availability with a client.
  • Storing data in the cloud-based platform is helping agents keep track of clients, notes, and files, like contracts and disclosures.
  • Photos and Media Gallery of all the residential and Commercial Property showing interior, exterior, and surrounding areas must have good quality, design layout, and optimization so that there will be no site load.
  • There should be customized automated tools like newsletter subscription, revert on any property inquiry and meeting schedule reminder so as to provide value to your business.
  • It must have pleasant look to provide amazing user experience so as to easily check different portfolios, Top & featured projects, careers and other services from the home page.
  • Integration of accounting and financial tools development (bank statements/cash flow management, payment, and invoice mapping, etc.)
  • SharePoint integration with real estate portal (Integrated with CRM) assists for document management.
  • Commission management for all the agents on all types of the property booking.
  • SEO Friendly pages that assist in promotional aspects which is significant for business growth.
  • Proper branding of the real estate portal so as to solidify the service that user needs.

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