Are you planning to opt for Shopline development services? If yes, you have made a great decision! Are you aware that Shopline stores are expected to increase 133 percent year-over-year in 2023?
So, business owners looking forward to making a robust presence in the digital market must try this. Here, we will inform you about what Shopline is and the most important features of this platform. Let’s get started:
Shopline: What is it?
Shopline is a leading user-friendly tool that offers a platform to merchants so that they can create their online store by making use of the drag-and-drop website builder.
It means that to leverage the benefits of this tool, merchants do not require to possess an in-depth knowledge of coding. They can effectively design and create a store with its aid.
One of the crucial things to note about Shopline is that it operates on a Software as a Solution (SaaS) model. It means you only need to pay a monthly fee to host your site on their servers. Their team is also dedicated to offering you technical support whenever you choose this platform.
What are the Key Features of the Shopline E-commerce Platform?
Shopline comes with a diverse range of features that sets it apart from the other available options. In this section, we will inform you about a few of them that you must have a clear idea about. So, let’s find out:
Social Media Live Streaming
One of the best ways to interact with your community is through a livestream. Through livestreaming on social media platforms, you can better engage with your audience by presenting your products to them on camera.
Undoubtedly, it is an incredible way to capture their attention, which may entice and encourage them to purchase your products. Note that Shopline seamlessly integrates streaming on the two most recognised social media platforms, Instagram and Facebook.
Multi-streaming
This feature allows you to engage multiple audiences at once. With the application, you can stream and retrieve comments from SHOPLINE Live, Facebook Live, and other supported streaming platforms simultaneously.
The best part is that you can conveniently manage all these from the dedicated admin panel in the store backend.
Livestream Application
Shopline is known for providing a convenient streaming method, i.e., your mobile device. It possesses a handy live streaming application that you can use to begin a livestream from anywhere.
In this case, any costly equipment is not required. The application also displays comments and lets you edit inventory, prices and featured products. So, it offers you the capability to manage the stream effortlessly.
Live Performance Review
The Shopline livestream app allows you to review your live stream’s performance successfully. You are expected to come across different metrics like the number of products added to the cart, viewer count and summary of all the products that have been ordered.
Along with that, all inventory changes are synchronised in real-time with your account. So, it means you do not need to track your inventory manually.
Streaming can prove to be a robust tool for marketing your products to your audience. Thus, by opting for a Shopline store plan, you could also benefit from this feature.
However, to leverage the full benefits of this platform, it is crucial to get in touch with the best Shopline development services.
Livestream Ordering
It lets customers place orders mainly during a livestream with the help of chat. In this regard, you will require to use the admin panel to set products to be featured during the stream.
After that, you need to associate a specific keyword with them. Now, the customers are only required to comment “keyword +1”, which will help add one of that particular products to a personal shopping cart. Finally, they only have to proceed to the checkout process.
Message Centre
Timely addressing of the enquiries made by the customer results in satisfied customers. However, it can be challenging for you to achieve this, even if you have a team of dedicated staff. It can even turn out to be more tough for you, especially if you are a large business owner.
Thankfully, Shopline helps to solve this problem as it contains an all-in-one administrative panel. It is something which makes answering customer queries swift and easier.
Message Templates
It can be tedious to manage frequently asked questions. Shopline makes this task easier by saving messages that are to be used for specific queries.
So, you are freed from the hassles of typing out repeated answers manually. This way, it facilitates faster replies and ensures more efficient conversions.
Centralised Message Platform
Administrators can conveniently manage all inbound messages from supported channels from a single admin page in the backend.
A few of the examples include WhatsApp, Instagram, Facebook Messenger, Telegram, etc. Also, you will get to see queries to customer service from the website of the main store, especially on this admin page.
Instantaneous Checkout
In many cases, the customers may enquire about the products. It can be an excellent opportunity for you to influence them to purchase your products on the spot. The best part is that it does not involve the hassles of the typical checkout process.
Shopline is involved in offering instant checkout page links, which the representatives can decide to send to customers. In this case, payment methods, delivery, products and discounts are all preconfigured to ensure your customers’ convenience.
Automatic Customer Profile
Shopline will fill out the information provided in the chat while you are communicating with customers. Admins get the option to rectify any provided information. After that, this profile is saved in the database generally if the customers wish to purchase or contact the store again.
Facebook Comments
You can even manage Facebook comments from the panel under store posts. Customer representatives can directly reply, or there will be an automatic sending of saved messages in reply.
Effective customer management will help in improving your reputation among your audience. As a result, they are most likely to return to your store for future purchases.
SHOPLINE Payments
One of the prominent causes of abandoned shopping carts is inconvenient checkouts. A too complicated checkout process can confuse the customers, and they may even end up leaving your store.
In such a situation, they may purchase the product from another merchant with a simple checkout process on their website. Mainly, these issues arise when payment processing fails.
So, it becomes crucial for you to ensure that your e-store supports all sorts of payments, from digital payments to credit cards. However, it is not that easy to achieve this thing. Fortunately, Shopline comes with an in-house solution which is referred to as SHOPLINE Payments.
It is an integrated platform that facilitates effective management of all payment types. From refunds and orders of your store, it saves you from the hassles of dealing with 3rd party payment platforms.
Fraud Protection
SHOPLINE Payments comes with an AI detection algorithm that helps find out potential credit card fraud cases. 3D verification will be applied whenever any transaction seems risky to ensure security.
A secure avenue of payment that necessitates a bit of micromanagement is sufficient to reduce your burden. So, you will find it worth the fee. Ultimately, you can focus on your core business activities.
Credit Card Support
SHOPLINE Payments supports Mastercard, Visa, UnionPay, American Express and other popular credit card companies. Depending on the plan you choose, the rates of transaction fee varies. You will most likely incur 3.20% + SGD 0.50 for the cheapest plan.
Other Payment Methods
Presently, SHOPLINE Payments also supports other major payment methods such as Atome, FPX online banking, E-wallets like GrabPay and gift and debit cards. So, it means that a vast majority of the payment methods will be accepted whenever you choose Shopline.
Customer Relationship Management
As an e-commerce business owner, your primary focus should be to keep your customers happy and satisfied. With Shopline’s suite of customer loyalty features, you can convert your one-time customers into loyal ones.
Wishlist Features
Most e-commerce platforms, including Shopline, possess wishlist features that customers can use to save the products they wish to buy. It means that customers get the option to pre-order incoming products, add out-of-stock products, and even move those to their cart at any time.
Stock Notifications
In Shopline, customers get the option to subscribe to out-of-stock products. By doing so, they can receive notifications whenever the product becomes available. Thus, it increases their likelihood of returning to make the final purchase.
Store Credit System
You can also use store credit in purchases to offset the customers’ costs. It will encourage them to return to purchase from your store. With Shopline, you could reward your loyal customers through different methods such as purchase credits, welcome credits or even credits on their birthdays.
Membership Tiers with Exclusive Pricing
Shopline allows you to reward your customers for their loyalty as it offers you a flexible 5-tier membership system that is easy to deploy and configure. It influences customers to make purchases, with every tier providing better and bigger rewards.
Concluding Lines
Thus, Shopline, as an e-commerce platform, has much to offer to store owners. Although it is still in the development stage, its features are undoubtedly promising. It is highly recommended to try out this platform to make the most of it.
If you need any sort of development assistance, then you can approach a professional agency that offers best-in-class Shopline development services.
