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Consumers shopping for skin don't always have the product in mind. They know a problem, an ingredient, or a regimen they're working toward. The store needed to provide answers to both "what's right for me" and "where's the checkout?” We created a guided skin quiz, a permanent layer for ingredient content, and a GEO enabled FAQ experience all on Shopify Plus.
Our client is a D2C skincare and beauty brand on Shopify Plus. The catalogue has a range of cleansers, serums, SPF, treatments, and moisturisers for multiple concerns. They have multiple formulations too. As the range and launch calendar expanded, the store needed a way to help shoppers choose the right routine without creating more work for their merch team.
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24/7 Support The biggest difficulty was helping shoppers choose with confidence. They also wanted to keep product, ingredient and campaign content easy to manage as the store kept growing.
Discovery built around product type: Shoppers had to pick from a long list of serums sorted by type. Many knew their concern but not which product fixed it. So they stalled on the collection page and did not buy.
Ingredient details scattered: Ingredient names, strengths, benefits and warnings were typed out again on dozens of product pages. Over time, the details stopped matching.
Reviews and photos: Star ratings, reviews, and before/after photos were published separately. Customers were not able to view on the product page at the exact moment they needed.
Illogical Subscriptions: A small serum and a large cleanser do not finish at the same time. One fixed subscription schedule meant some customers ran out early and others had products piling up.
Too many launches: New quizzes, seasonal bundles and limited editions kept being copied from the live theme. This made the theme library messy and hard to check.
We rebuilt discovery around structured content, so the quiz, ingredient data and FAQs are modelled once and reused everywhere.
Guided Skin Quiz
A metaobject-driven quiz leads shoppers to a personalised routine.
Reusable Ingredient
Ingredient and safety guidance is written once and referenced across the catalogue.
On-Page Proof
Reviews, results and ingredient research appear where buyers decide.
Smart Subscriptions
Refill timing follows real usage, and every app and rollout is kept separate from the live theme.
Puts the quiz at the front door of the store, so every shopper gets a path in that fits their skin.
Models ingredient and safety content once, so every product page says the same thing and AI search can cite it.
Builds trust at the exact moments a skincare customer hesitates.
Matches refill timing to how skincare is actually used, and keeps every new feature safe to launch.
Routine Discovery
Ingredient Guidance
Theme Workflow
Elsner Technologies Pvt Ltd delivered the client’s website on time and within budget. They were a responsive partner who understood the importance of the client’s brand and message. The agile team quickly implemented the client’s feedback; they met virtually and communicated via email.
As your catalogue widens, your product discovery should become smarter. We can help you build Shopify stores that make customers happy. It makes you trustworthy and keeps you ready for AI-powered search. Let's get to building a store that scales with you.
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