WordPress vs. Squarespace: What’s Better to Start an Online Business in 2024?

WordPress vs Squarespace 2024 for Your Business Website

It doesn’t matter what the perspective is for you to start a website; you need an efficient site-building platform to make sure it’s the best in the crowd. And if you are planning on starting a business, this necessity becomes paramount. When you have robust features and a good hosting service backing your website, the flow of traffic will be better.

Two such website-building platforms have taken the business world by storm, including WordPress and Squarespace. Now, whether you should hire a WordPress developer or a Squarespace developer will depend on various parameters. Even though both of these platforms have proven themselves to be the best tools for you to build a site, you must choose one! 

Therefore, this article intends to educate you on the proficiency of seeking Squarespace or custom WordPress development services, to let you decide on what could align with your business goals better. So, read this article till the end to find the best website builder for you among the two.

How is WordPress a Website Building Platform?

WordPress is among the first names that you will think of while planning to create a website of any kind. It is an open-source and free platform that’s ideal for you to create content, invoke site features, and enhance functionalities for end-users.

By depending on custom WordPress development services, you can expect to attain a powerful website, ideal for taking on the market’s competitiveness. Not only that but when you hire a WordPress developer, they will offer you the flexibility of creating a portfolio site, E-Commerce store or service website, depending on your business requirements. 

The customization and usability options are in abundance, and the platform is ideal for both beginners as well as small websites. Upon seeking WordPress development services, you will also be witnessing the user-friendliness of the platform, as it eliminates the need for extreme coding for making customizations. 

There are diverse themes and add-on plugins to enhance the design appeal and functionalities. Furthermore, internet publishing is also easier when you use WordPress CMS, as the platform will store & organize all the business data within a unified database. 

How is Squarespace a Sought-After Platform for Creating Your Website?

Just like WordPress, Squarespace is also a popular site builder, which makes it easy for you to build websites. It is also a beginner-friendly platform that doesn’t demand you to implement technical expertise to securely and swiftly design attractive pages, inclusive of the E-Commerce features.

Squarespace is popularly known for its modern as well as professional templates, efficient E-Commerce tools, and section-based editor. It will be easier for you to make the site-building process quicker and more flexible, along with cost-effective pricing. You have comprehensive plans with Squarespace to make it the top choice. 

Whether you want to create a portfolio platform, a business website, an E-Commerce store, or a blogging portal, Squarespace is the perfect pick! Some of the reputed brands that have built their website on Squarespace include HBO, Avocado and Accenture. 

What Are the Differences Between WordPress and Squarespace?

As both the site builders are highly demanding and lucrative, there are still certain differences. If you want to decide on whether to hire a WordPress developer or a Squarespace developer, these differences highlighted below will be the choosing factors for you:

1. Ease of Use:

Ease of Use

Upon executing custom WordPress development services, you can be sure to avail high-end customizations. But in the end, the platform is quite complex to use when compared to Squarespace. You must know about third-party plugins and minimal coding practices to be able to customize the website whenever you need to.

You cannot hire a WordPress development company every time you need to integrate a plugin into your site. Therefore, in terms of usability, Squarespace is a winner over WordPress. It is because Squarespace is absolutely designed for non-technical and novice entrepreneurs who want to quickly build a website. 

You can build a website on Squarespace within minutes. Not only that, but the platform is also intuitive and user-friendly, which demands no coding skills. Upon making any customizations, you will be able to monitor or preview those changes in real time. Usability might be better on Squarespace, but the scope of customization is definitely higher with custom WordPress development services.

2. Site Editor:

Site Editor

Editor is the arena of these platforms where your site will be crafted. When deciding to hire a WordPress developer or Squarespace developer, the intuitiveness of the editor might be the deciding factor.

The Squareface site editor comes with a simple interface that allows simple drag-and-drop elements for viewing all the customizations in real-time. All you need to do is look for the feature or content you want for your site and click on it to edit and add the same. With the drag & drop flexibility, it will be easier for you to lay out the content as per your desire. 

Not only that, but it will also be easier for you to keep a tab on the front end while making the customizations to ensure your site design isn’t affected by the changes you make. 

On the other hand, WordPress also comes with an easy editor that allows you to add pages or elements to the site after it is created. But, the initial process of choosing the right theme and customizing the same as per your business needs is quite complex. Therefore, it is advised that you take the help of custom WordPress development services and let them help you configure your website. 

WordPress indeed comes with a bit more complex editor than that of the Squarespace platform. But you have the chance to create a far better website on WordPress than what you can on Squarespace. Therefore, most aspiring business entrepreneurs often hire WordPress developers to handle these technical aspects of creating and customizing the site. 

3. E-Commerce Feature:

E-Commerce Feature

WordPress is a clear winner when you compare it with Squarespace on E-Commerce proficiency. Your WordPress development company can help you integrate the WooCommerce plugin, the official E-Commerce add-on for the platform. With WooCommerce, you get the right tools or features, enabling you to run a convenient store with ample scope of customizations.

There is no limit on the type of customizations you can seek through dedicated WooCommerce plugins. Squarespace, on the other hand, might be curated for E-Commerce solutions, which also have an extension marketplace but with limited options. Apart from that, you will also be charged a 3% fee for every sale you record for the store. 

If you are in a dilemma of whether to hire Squarespace or a WordPress development company for creating your E-Commerce store, be assured that WooCommerce by WordPress is the best pick. 

4. SEO:


SEO is one of the most crucial factors that can help make your site stand out of the crowd. Therefore, choosing the platform that can help you adopt the technical SEO proficiency, can be a winning move. Both WordPress and Squarespace come with different SEO proficiencies with varying approaches.

WordPress offers you SEO proficiency with the use of diverse plugins, which offers you the liberty of adjusting different parameters and optimizing the site for ranking on search engines. In accordance with that, WordPress also has certain built-in SEO perks that will allow you to add meta tags, alt tags, featured images, etc. 

Squarespace is not anywhere short of SEO capabilities, which will offer you robust SEO features. Irrespective of what plan you choose, you will still gain access to diverse tools such as custom meta tags, simple URLs, page redirects, and others. With Squarespace, you don’t have to eliminate the need for making any third-party installations to avail of SEO features. 

Irrespective of whether you hire a Squarespace or WordPress development company, you will be able to acquire the SEO benefits for sure. 

5. Customer Support

Customer Support

When you are choosing a website builder, customer support is one of the most crucial aspects to make a decision. Easy access to professional assistance over the platform might be efficient in solving all potential issues and ensuring easy site operation. Whether you should hire a WordPress developer or a Squarespace developer, let the customer support factor make that final call.

Squarespace offers better customer support proficiency as you get 24/7 support solutions through Twitter and email. Apart from that, you also get a big library of workshop videos, help guides and forums for the users to seek solutions whenever needed. The live chat feature of Squarespace is available only on the weekdays. 

On the other hand, WordPress doesn’t offer direct support solutions through phone, email or live chat. Instead, it is better to hire a WordPress developer to help you overcome any potential technical issues. 

You definitely have forum support to get resolutions to some of the common platform problems. But if there are any technical hiccups, it is always better to seek help from a WordPress development company and let experts help you deal with them. 

Parting Words

When you have decided upon crafting a business website, there are a lot of factors that get involved in the process. But the most crucial among them all is choosing the right website-building platform. WordPress and Squarespace are the two best website-building platforms that have been priority preferences for most business owners.

But choosing one among the two is a challenging task! Therefore, this article addressed the common comparison factors to help you decide whether to hire Squarespace or a WordPress development company to get started with your business. So, embark upon these factors and put an end to your dilemma of choosing between the two. 

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