In the ever-evolving landscape of e-commerce, success hinges on more than just an outstanding product or a beautifully designed website. Marketing, and more specifically email marketing, has become a critical component of any online business’s strategy. Klaviyo, a leading email marketing platform, has emerged as a game-changer in this space. In this comprehensive guide, we’ll explore what Klaviyo is, its features, and how it can help e-commerce businesses thrive.
What is Klaviyo?
Klaviyo is a prominent email marketing service for e-commerce businesses that help you create and scale email marketing initiatives. In addition to email marketing, the tool also helps you market ‘Short Message Service’ (SMS) and offer unique capabilities.
The most frequently utilized features include a drag & drop template editor, transactional emails, sign-up, form builder, and a marketing automation builder. Each feature is outstanding and helps you segment and customize your contact list to send applicable and focused emails.
Klaviyo New Features
Mobile push notifications (currently open beta) :
At no additional cost to the user, mobile push notifications now encompass Android apps. Mobile push notifications can alert subscribers to time-sensitive promotions and can also welcome new subscribers with a message. Data including platforms (ios or android) and activity are held under the profile section. Those with an existing profile via Email/SMS will combine with a push profile. You can create segments using the ‘if someone has a push token’ rule. You can drag and drop push notifications into flows.
Flow page redesign:
Now, you have the option to select the conversion metrics you wish to view for performance data. This allows you to track the overall revenue performance. You can additionally sort by status and channels.
Criteo is a display ad company. You have the capability to synchronize Klaviyo data into Criteo to create advertising audiences and re-engage current customers with ads. This functionality is enabled within Criteo, NOT Klaviyo. To synchronize the segments you desire, they must be appropriately tagged in Klaviyo.
SMS Disclosure in Signup forms:
SMS disclosure (privacy terms of service) in sign-up forms is required for compliance. This new feature can save time by offering an easy drag and drop block instead of rewriting it. There’s also an option to create new terms of service agreement or link to an existing page. The URLs that are provided during setup will appear within the form.
You have the ability to create a default SMS disclosure text in SMS settings and revert to that within a form if needed. This must be updated in every form if there is a change in the default copy.
Generating SMS Subscribe links:
You can create a sharable link that when clicked, signs someone up to text message marketing and you have the option to include a link in your social media campaigns. You can create a subscribe link in SMS settings. Sending the link to anyone on a desktop will direct them to a subscription web page. SMS users will receive a system-generated message in their default messaging app that they can send to signup to SMS marketing.
New Campaign Deliverability Tab:
There is a new tab in the campaign reports tab to show more deliverability data, which means that you can identify opportunities to increase deliverability and spam performance. Data can locate data in a dedicated campaign report.
The Data includes:
- spam complaint rates
- unsubscribe rate
You can sort performance by inbox provider, such as Gmail vs. Yahoo. You can also filter performance by email client (which device is delivering the best performance).
New Campaign List View:
Introducing a new campaign calendar view, which means you no longer have to scroll through lists of campaigns! It provides a more visual method for tracking past and upcoming campaign sends.. You can also create a campaign directly in the calendar and multichannel icons and A/B test icons are now visible. There are hover previews of campaigns, which give a great sneak peek at subject lines, etc and you can see coloured status text. There’s also a new filter view, which includes push and it’s now included in create campaign workflow.
Klaviyo Magento 2 Integration
By integrating your Magento 2 store with Klaviyo, you can take advantage of its advanced features and capabilities to boost your marketing initiatives.Here are some of the best benefits of Magento Klaviyo integration.
With this Integration, you can seamlessly target specific consumer segments with customized messaging. Customize your campaigns according to buying history, demographics, browsing behavior, and more. Acquiring insights into your consumers’ preferences allows you to establish meaningful connections that connect and drive conversion percentages through the roof!
Abandoned Cart Reminders
Unattended shopping carts can significantly affect your business revenue. Klaviyo Magento 2 integration allows you to regain lost sales by dispatching specific reminders to consumers who have unattended their items. you can draw consumers to return and finalize their purchase. It’s like having a virtual sales representative working tirelessly to recapture those missed opportunities.
Relevant Product Recommendations
You can improve your revenue and pleasure your valued consumers with customized product suggestions. It utilizes powerful algorithms to analyze consumer data and provide customized product suggestions. Your consumer will get suggestions for the items they want. This will improve their retail experience and make it feel like it was exclusively for them.
Expansion and Scalability
Klaviyo’s adaptable solutions are created to support your expansion. Whether you’re catering to hundreds or millions of consumers, this integration can manage the increasing demands of your business, providing you with a reliable and robust marketing platform that grows with you.
Set Up Klaviyo Magento 2 Integration
Install The Klaviyo Extension
The initial step is to install the Klaviyo extension. This extension can be found in the Magento Marketplace or from Klaviyo’s official website and proceed forward.
Connect Klaviyo and Magento 2
You need to set up a connection between the Magento to Klaviyo by adding credentials of your Klaviyo API into the Magento 2 configuration settings. You can also Hire Magento Developer to make the process easier for you!
Configure Data Syncing
Once your connection is set up choose the types of sync option and establish the field mapping between the two platforms.
Test and Verify
Finally, verify that the data sync process is smooth and the information is accurate. This is the very important step to check last; it may generate incorrect information.
This platform could be the game changer for your online business. With the ability to personalize and automate your promoting strategies, Don’t miss the opportunity to unleash the full potential of your e-commerce endeavor with Klaviyo. Elsner has become the official Klaviyo partner! So if you are looking for the right resources, we might be the perfect fit for your business!