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The Strategies To Adapt App Store Optimization(ASO)

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Shakshi Maheshwari
July 09, 2018

Nowadays the business world is adopting digitalization and everyone is making a smartphone app for growing their business and the competition is growing very tough. If one wants to compete with other business organizations it needs to crack ASO as the number of apps in the App store is not in size of ants.

App store optimization means to improve the visibility of a particular mobile App in App Stores. ASO includes a high ranking of App and having more downloads of App. It also includes standing on top in App stores. App store optimization is the helping tool to manage your App well and get higher earning from the App.

There are some tools for doing App Store optimization as given below

Choose the app title strategically

This is the first and basic step you have to choose is the app name strategically so it could be easily searched in the App store.

Research your keywords thoroughly

Keywords are helping hand to keep our app always top in search. So we have to thoroughly research keywords before we put it in App descriptions.

Write a clear and concise app description

Generally, people are used to reading the description before downloading and installing any App so we have to make sure that our description is clear, concise and easy to understand, simple and written with most used words so anyone can easily understand App description.

Get more ratings, reviews, and downloads for your app

People are always attracted with famous things so high rating and good reviews and more downloads make it famous. It always helps us to stay on top so we should work for promoting our app and try to get more ratings, reviews, and downloads for App.

Take care of negative reviews

Always be obsessive for solving negative reviews and need to be updated with the review. If anyone puts a negative review for our App, it makes and bad impression on our potential users so always be ready to resolve any problems.

Use localization to get more downloads

If you support localization, reach out to bloggers in other languages.

Focus on the one unique feature

Uniques feature sets your app apart from the competition and will help you to attract more users. That will also help you to get more downloads reviews and ratings. Focus on unique feature and make it powerful and put well-designed screenshots which highlight the main features of your app.

If someone doesn’t want to read the whole description and just want demo than he or she can just see the screenshot to get an overview about the application.

Submit your app to various sites

You can reach to more and more people it’s a way to promote your app. Apply for awards, Create a Facebook or LinkedIn group, Contact admins of related Facebook pages, Get as much publicity for your app as possible.

Improve Particular Mobile App in App Stores ? Contact Elsner Today!