Even if your content is extraordinary, research work is on point, and you have jotted the best quality images in the content, there are still chances that your blog might not rank at the top. Reasons? Technical hiccups like delay in page indexing, low page speed, and poor quality links can also be some of the reasons for the failure of your website.
As much as you focus on the quality of content, the same attention is required in the quality of links. We know that not everyone is an SEO expert, but knowledge of servers, spiders, and crawlers is indeed required.
Today, SEO is much more significant for any company in such a way that the entire team associated with the working of the website must have insights into “what’s happening in the technical part.” Even if you are a content writer, you are supposed to learn on-page SEO to make SEO friendly content.
The below-given pointers are specially created for a non-technical person. If you fall into the list of “non-techie” and want to know more about the technical aspects of SEO, welcome to one of the simplest guides and ignite your digital marketing and SEO knowledge Buds.
You might have seen a website with an error message of 404s, that is a broken link. It is a critical technical error that cannot be avoided. If your website possesses few or more such broken links, they will not just hurt your website’s user experience, but will also affect your ranking in search results.
You can use these tactics to check 404s…
If you do not want to devote much of your time in checking this error, simply choose one tool to analyze the entire website.
There are various tools in the market through which you can check the duplicate content. Some of the tools are CopyScape, Siteliner, and Screaming Frog.
If you want to check the metatags, canonical URLs, and plagiarized content all at the same time, using Screaming Frog is the best way. Siteliner may not able to check more than 250 URLs. Moreover, you will get a free version of Screaming Frog, that crawls up to 500 URLs. That’s amazing! Right?
Most of the time we focus on making creative and unique content. However, there are chances of duplication in more complex blogs. Your team needs to check all the pages to update the canonical URLs and identical meta.
If, by any chance, you are finding such content, you have to follow a unique process. First of all, review the content to decide whether you have to combine it with another page or have to expand it to make the original content. Ensure to set up a 301 redirect when you are merging the page.
You might have faced a slow website that takes time to open and you shut it off! We all do that. So as a webmaster you must create a website that provides a speedy experience both in mobile and desktop devices. As Google also considers page speed as a ranking factor, the low-speed pages might be a hindrance to your ranking.
You can use PageSpeed Insights tool to analyze the page speed as it is totally free.
You will not need to check multiple blogs for this issue. Google offers various useful recommendations with some specific examples through which you can fix this problem in no time.
Google Provides the following recommendations; Let’s know!
1. Enabling Text compression
2. Removing Additional CSS
3. Using Proper Images
4. Deferring Images
5. Keeping next-gen Images
Review this report with external and internal developers. You can also consider SEO company in the USA as they can help you with the technical know-how for improving your page speed.
Google uses Hypertext Transfer Protocol Secure (HTTPS), as one of the ranking signals. If your website is not prone to the new and secured version of HTTPS, you may lose sales, traffic, and rankings.
It is easy to check the websites with HTTPS. You can follow various steps to implement HTTPS.
If your company is leveraging a content management system (CMS) like WordPress, the system will update your canonical URLs on its own. It is advisable to check CMS functions, before purchasing and installing the SSL certificate.
Mobile savvy website or you can call it a mobile-friendly website, it is something very crucial in the current time. Google’s mobile-first index also suggests the same. As mobile-phones are used more than a computer, it has become imperative for every business to provide an outstanding user experience. Moreover, Google also gives easy ways to check the mobile-friendliness of your pages.
You can review the overall performance of your website for mobile usage in Google Search Console.
Redirects give a signal to the search engines that certain page has permanently moved to a different location. This is useful when the URL has changed or the page is deleted. There are various types of redirects for SEO, but it is always safe to use 301. More redirects links are not good for any page as it reduces the ranking. The main objective here is to reduce the number of redirects. The spiders also stop the crawl for multiple redirects.
To fix the redirect chain, it requires a lot of skills. The development team would need to change the original redirects. Make sure the redirect pages are targeting the desired pages. It is also advisable to confirm the links you are redirecting.
Whichever strategy you choose, any business would need SEO for long-term existence. With the technical understanding given above, you can easily optimize your website. By increasing the speed of the page to minimize the redirects, you can make a great difference in the performance of your website, resulting in organic traffic and higher rankings. Implementing SEO and increase a website’s ranking is not a child play; however, with the right strategy and patience, you can reach any desired target.
If you do not have much time to focus on the SEO aspects of your webpages, you can avail professional SEO services from a renowned agency.
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