Search engine optimization has become the most promising digital marketing technique in recent times. You just cannot imagine your business without SEO practices as SEO brings some unmatched benefits for brands on the table. High-quality, white-hat SEO services can rank your website on the top of the search engines. In addition to that, SEO also helps you to become an authoritative brand in the digital sphere where it is taken seriously. When you have a strong online presence, users would turn up to you when they are looking for industry-relevant information or updates.
Since its inception, SEO practices have grown up to a big man now. It is constantly evolving with time and continuously offering some brilliant results to companies who are practicing genuine SEO efforts. Whether you build an in-house SEO team in your organization or you hire an SEO agency in the USA, you just cannot conquer the digital marketing space without the right SEO practices.
Do you want to know what will be the new SEO trends that will rule the next year? What can you expect in 2021?
1. Core Web Vitals
2. Artificial Intelligence
3. Voice Search
5. Google’s E-A-T
6. Featured Snippets
7. Structured Data
8. Link Building & Brand Building
Which factors do you need to focus to make your SEO campaign more result-oriented and superior to get the best outcomes? In this post, we will discuss some of the SEO trends that are likely to rule in 2021. Stay tuned!
Just like body vitals that help doctors to assess your normal health, core web vitals are a set of specific components that help Google to check out a webpage’s overall user experience. Google favor websites that offer superior user experience to visitors by ranking them high on search engine results. You need to ensure that visitors enjoy their time during the website visit. There are a total of three specific vitals that you need to know of: Largest contentful paint, first input delay and cumulative layout shift.
Based on these three factors, Google will decide the page experience score of a web page. How does your webpage score? You can check out your web page’s core web vitals data in the “Enhancements” section of Google Search Console.
For technical geeks, artificial intelligence is not a new term that needs some kind of explanation. AI is one of the most prominent technologies that has changed the way how people interact with online content. You need to read Google’s AI algorithm to know more about how AI will play a major role in your SEO practices. RankBrain algorithm plays an important role in Google’s ranking factors for SERP results.
Experts believe that RankBrain is still making baby steps, but in recent times, it will grow and play an important role in your SEO campaign. The algorithm will study different behavioral patterns of the users such as click-through rate, average time spent on any page and other patterns. How can you optimize your website for artificial intelligence? You can come up with fresh, original, highly engaging and highly readable content that offers useful information to users.
You can assess your page strength based on some key parameters such as readability, backlinks, loading time, backlinks and others by using tools such as On-page SEO checker and others. If you score high when it comes to page strength, Google’s AI algorithm will notice it and it will impact your search engine rankings.
Google Assistant, Siri by Apple, and Alexa by Amazon are some of the voice assistants that need no introduction. You don’t need to type on the search bar to find any information. All you need to do is to give a voice search command and these assistants will take appropriate actions. Research shows that 55% of households will have a smart speaker in their homes by 2022. Voice search technology has gained popularity across the globe due to the convenience it offers to users. For example, a user might Voice Search, “What are the new SEO trends 2021?”
It is a challenge for professional SEO service providers to optimize the brand for voice search. Here, the only thing that you need to focus on are the keywords that you use. You need to keep yourself in the customer’s box and think about long phrases people generally use to give a voice command. You need to have a natural tone as users would use such long, more natural-sounding phrasing while giving voice commands.
For example, when a user types for some information, it would be more direct and short. However, for the same query, the voice search query would be long and most probably, in the question form.
We all know about Mobile-First Indexing of Google that was rolled out in 2019. The statement was very direct and simple. From now on, the Google search engine will look primarily at a website’s mobile version while considering rankings instead of the desktop version. Why did Google do that? It was more needed as more than 73% of internet users will access the internet solely via mobile devices by 2025.
Here, SEO professionals need to ensure that the website is mobile-friendly and offers an unparalleled user experience to visitors. You can check whether your website is eligible for Google Mobile-First Index or not by checking out the “Mobile Usability” report in Google Search Console.
Ensure that Google can easily crawl your URLs and you don’t have a “disallow directive” in place. Also, using the same Meta robots tags that you have used in the desktop version is highly recommended to make a mobile-friendly website.
Visitors visit your website to get some information. It might be the services you offer or about any process or procedure. If you fail to offer genuine, relevant information, visitors will abandon your website and might not come back. Hence, it is of utmost importance that your website has content that is highly readable, relevant, original, and engaging. Content is one of the most critical factors to get good ranks on Google search results.
The EAT principle of Google refers to Expertise, Authoritativeness, and Trustworthiness. Google will use these three factors to determine whether you are offering useful, relevant content to visitors or not. For example, a person might search Google’s EAT Principle, “What are the new EAT Principle in SEO trends for 2021?”
Hire the best content writers who can come up with original content after researching any topics. Also, understanding the type of content your customers look for can help you to create content that will lure them. For example, some prefer videos, and some love to read articles or blogs. You need to find the buyer personas to offer what they are looking for. Include statistics and facts in your content to get brownie points. Link your claims from authoritative websites such as.EDU or.GOV.
If you don’t want to write lengthy content to rank on search results, you can achieve the goal by simply using featured snippets. They were rolled out in 2017 by Google and can help you to rank higher on Google. When you type something into Google’s search bar, you will notice a box at the top of the SERPs, it is a snippet. For example, a person might search featured snippets, “What is the role of featured snippets in SEO trends in 2021?”
Featured snippets are very powerful and can help you to steal traffic from your competitors. Most of the time, featured snippets are structured as a question and answer format or how-to guide. Rich snippets generally include images, reviews, product prices, and other crucial information. You need to include question-based queries with relevant information.
Even though you write high-quality, long content for your website, algorithms are not good at perceiving context. As an SEO services provider, you need to give some hints to search engines to perceive the content you have used based on a searcher’s intent.
You can achieve it by structuring your content in a manner that helps search engines to perceive what is on a web page. Also, structuring content helps search engines to understand how every aspect of the web page pertains to various parts on the web page and other pages of the website. For example, a user might search structured data, “Why structured data is important in SEO trends 2021?”
You need to have properly structured data that can be understood and discovered by your customers through any channels such as Google, Amazon, Facebook, Microsoft, and AI chatbots.
The traditional way of link building and brand building is good, but emphasising to a consumer-first approach might help you to get more brand visibility.
Need to purchase top-tier links in 2021? It’s time to move link building from the dark ages into a consumer-first approach for 2021. You need to focus on creating content that helps your customers to understand the context of your efforts. Remember that customers are getting smarter and they anticipate more from you. If they believe in your brand and trust your offerings, they will more likely to share your content and speak about you.
With new and emerging trends, SEO is becoming more and more interesting and complex. Just optimizing keywords and Meta titles are not enough to rank high. You need to constantly update yourself about new trends and practices that are adopted by the companies. At the same time, SEO metrics are also changing with time. The best way is to hire a professional SEO company in the USA that can help you to stay at the top of the search engine results.