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If optimized with gr strategies your 404 pages can increase conversion rate and boost sales for your business. Websites run into a 404 error due to various reasons broken links, no response from the server, or more. Sometimes this also happens when a website updates its platform by adding, removing, or updating content and products. This is a negative sign for your business but if this page is handled efficiently during the WooCommerce development process it can be a great performance booster for your website.
This makes it easier for the viewers to understand the error in the website without using technical words and references. Things you can change is display error message using simple words:
This is a smart way to explain to your users the reason they ran into a 404 page on your website. Some of the possible reasons are:
The most hated thing is reaching a dead end when users are searching for relevant information. Adding a link on the 404 page makes it easier for the users to reach their desired page. One can use Google’s Custom Search API to get the best matches to display on the webpage. This needs access to Developer Console which is a challenging task for people who are new to the field. Whether you are using Magento 2 development or WooCommerce development it should provide an immediate solution on your dead-end page for user satisfaction.
This provides visitors an option to get help differently as they can search for their requirements from the search bar. Some innovative ideas for this error page are:
As a website owner, you don’t want visitors to exit your page which will increase the bounce rates and affect rankings on the search engines. During your WooCommerce development process add a sup button on the 404 pages to help visitors reach you quickly and resolve issues within few clicks. You can also add a redirection to other web pages on the website if users don’t want any support.
This reduces the bounce rates on the website and increases the conversion rates efficiently. There are exit-intent technologies available in the market which can be integrated into the website during the Magento 2 development process. This helps in displaying a pop-up box the moment when the user is about to exit the 404 pages. This pop-up can have a link to your homepage or exit the website that depends on the developer.
This is a branding technique where users can reach you out easily. As the owner of the e-commerce shop, freelancer, or business consider adding relevant information into the error page like your services, products, or redirection links. To make it more engaging you can add quotes related to your business.
Use the design techniques during your WooCommerce development as it needs to be unique and engaging. Don’t let the users think they have reached a dead end on the website and make wrong assumptions that can affect your business rankings in the SERPs (Search Engine Result Pages). Instead, use the 404 pages as your strength and brand your business smartly.
There are many standard designs for the 404 page but they can affect your digital visibility. Some useful suggestions to build an effective page to keep the visitors on the website:
These are some of the easy tricks to optimize the 404 pages and make them more engaging for the users.
Business owners are opting for WooCommerce development or Magento 2 development for their websites as they have a huge collection of tools to make the web pages interactive. Optimizing the 404 pages is essential to boost sales and increase conversion rates of the website.
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January 13, 2021
