The value of retail mobile commerce sales in the United States in 2023 was forecasted to be $491 billion, a sum that is almost expected to double by 2027 with a predicted total of $856 billion.
This means that a greater number of consumers than ever before will be making e-commerce purchases on mobile devices.
With this in mind, it is significant to be careful with how your website works when it comes to mobile responsiveness, so you will be able to present the best customer experience for your users and achieve lower shopping cart abandonment rates.
At present, as smartphones are effectively an extension of our arms, it has become mandatory rather than a luxury to ensure that your online business runs seamlessly on mobile platforms. This is more specifically valid for BigCommerce store managers.
This guide will give you all the necessary details and tools to help create mobile-friendly BigCommerce stores that will be easy to navigate and will make people come back for more. Whether you’re a seasoned business owner, just launching your dream store or a BigCommerce web designer, read on for more information.
What is BigCommerce?
Leading e-commerce platform BigCommerce allows companies of all sizes to develop and run their online stores. It has an intuitive user interface, robust functionality, and scalability to accommodate expanding companies.
BigCommerce has an extensive toolkit that makes marketing, managing products, setting up stores, and processing payments easier for BigCommerce website designers and store owners.
What is a mobile-friendly store?
An e-commerce website that optimizes its operation and appearance for smartphones and tablets is known as a mobile-friendly shop. This means that the information on your website should load faster, be easy to browse, and look well on small displays.
What are the benefits of a mobile-friendly store?
Increased sales and conversions
According to studies, many internet buying is now done on mobile devices. You can lower barriers to purchasing and encourage consumers to utilize their phones for transaction completion by offering a seamless mobile experience.
Enhanced customer satisfaction
A bad mobile experience can make you lose sales and increase cart abandonment. Positive user experiences are ensured by a mobile-friendly store, which promotes customer loyalty and happiness.
Improved Search Engine Ranking (SEO)
Mobile-optimized websites rank higher in search results on search engines like Google. This means that a mobile store with good optimization will probably appear higher in search results, increasing organic traffic.
Boosted brand image
A mobile-friendly store displays a professional and contemporary brand image. It shows your dedication to giving your customers a convenient buying experience. Of course, you want to give the best experience to your customers, so hire BigCommerce developerand let them make your website more user-friendly.
Wider customer reach
You can reach a significant number of prospective customers who mostly use their cell phones for shopping by optimizing for mobile. By doing this, you can increase your market reach and customer base.
Reduced bounce rates
The percentage of visitors to your website that leave after just viewing one page is known as the “bounce rate.” Better user experiences are provided by mobile-friendly stores, which lower bounce rates and keep customers interested.
Tips to make your BigCommerce store mobile-friendly
Choose a mobile-responsive theme
BigCommerce provides an extensive range of mobile-friendly and responsive themes. Prioritize themes that provide a simple, user-friendly layout that works well on a variety of devices.
Optimize your product images
Although high-quality product photos are essential for online shopping, they might cause mobile device loading times to increase. Use techniques to reduce the size of images without compromising quality. To enable quicker picture delivery from geographically dispersed servers, think about using a Content Delivery Network (CDN).
Simplify your navigation
Large screens are not a luxury for mobile users. A BigCommerce web design company will steer clear of complex menus with several drop-down options. For easy access to the key store areas, they will choose a clear hamburger menu or a clear navigation bar with instantly recognizable symbols.
Ensure fast loading speeds
Users of mobile devices are less inclined to wait for pages to load slowly and often have restricted data plans.
This is how to speed up your BigCommerce store:
Minify code
You can reduce file size and speed up loading times by eliminating extra characters from your website’s code, such as spaces and comments.
Leverage browser caching
Browser caching enables frequently accessed website content, such as pictures and JavaScript, to be locally stored on users’ devices. As a result, fewer downloads of these components are required, which speeds up loading times on subsequent visits. BigCommerce e-commerce development has settings for browser caching built right in.
Consider a Content Delivery Network (CDN)
Static content from your website (images, JavaScript, CSS) is cached through a Content Delivery Network (CDN) across geographically dispersed servers. As a result, users in various places will experience quicker loading times as there will be less physical distance for data to travel.
Focus on readability
Content on small displays must be simple and succinct. To make reading easier, choose fonts that are large enough (at least 16 px) and keep sufficient line spacing. Avoid long text blocks and organize your content into manageable sections using bullet points and clear headings.
Optimize forms for mobile
On mobile devices, lengthy forms with small input areas can become annoying. A BigCommerce website designer will use wider input areas for easier tapping and keep forms simple. Also, they will provide auto-fill options for commonly used information, such as names and addresses.
Test on multiple devices
Don’t presume that every mobile device will display your business flawlessly. Utilize BigCommerce’s integrated mobile preview feature to test how your store looks and works on a range of screens and devices. To further identify possible problems, try simulating mobile surfing experiences with browser developer tools.
How does BigCommerce help you create a mobile-friendly site?
Mobile-responsive themes
BigCommerce offers a large selection of responsive themes that are made especially to adjust to various screen widths. These themes offer a strong framework for a store that is mobile-friendly.
Drag-and-drop design tools
With BigCommerce’s user-friendly drag-and-drop store builder, you can alter the design of your store without knowing any code. This gives you the ability to design a user-friendly layout optimized for mobile devices.
Built-in mobile preview tool
With BigCommerce’s mobile preview feature, you can check how your store appears and performs across a range of mobile devices in real time. With the use of this valuable tool, you can locate any layout or functionality problems that can hinder the mobile experience.
Mobile-friendly apps
BigCommerce provides a marketplace with a range of mobile applications that can improve the mobile functionality of your shop. A expert BigCommerce agencywill use a smartphone to use these applications to maintain inventory, handle orders, and even answer questions from customers.
How can you know if your website is mobile-friendly?
Manual testing
Take out your smartphone and browse your business like a buyer would. Look for layout problems, slow loading times, or trouble navigating forms and menus.
Use browser developer tools
Developer tools are available in most web browsers, enabling you to simulate a mobile surfing experience. This can assist you in locating any technical problems that may impact mobile users.
Analytics tools
BigCommerce comes with integrated analytics tools that shed light on user behavior. A BigCommerce web designer will examine data such as bounce rates, conversion rates, and mobile traffic. Mobile optimization can be necessary if there is a high bounce rate or poor conversion rate.
Wrapping up!
In today’s mobile-driven business, having a mobile-friendly BigCommerce shop is necessary— it is no longer optional. So, hire BigCommerce developer for your and your customers’ peace of mind.
You can make sure your store provides a streamlined and engaging experience for mobile users by following the above tips and using BigCommerce’s tools. This will eventually increase sales and cultivate a loyal customer base.
Keep in mind that optimizing for mobile is a continuous effort. To guarantee that your BigCommerce store stays mobile-friendly and future-proof, test it frequently, examine user behavior, and keep up with the most recent developments in mobile design.
