With the development of eCommerce platforms, the outlook towards shopping has completely transformed, and people started believing in the virtual world like never before. Everyone started shopping on eCommerce websites.

The business owners started to put emphasis on consumer behavior so that they can provide an improved user experience.

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips.

That’s when the eCommerce market biggies started to launch their mobile apps.

According to the latest Statista report, Amazon tops the list of the most popular shopping apps in the USA. As of September 2019, a whopping 150.6 million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 million.

From the above figures, it is clear that eCommerce mobile apps are a huge success. 

With the increasing number of people preferring to shop on mobile devices, even the small and medium-sized businesses are building their mobile apps to provide a seamless shopping experience.

In this write-up, we will discuss how an eCommerce mobile app can gain your business more customers.

Let’s dive in.

Shoppers Love Mobile Apps

The Statista report reveals that the number of smartphone users as of now in 2020, has surpassed 3.2 billion and is expected to grow further.

Thus, it is very convenient for users to shop online from the eCommerce stores that they find suitable just by downloading the store’s app.

Using a mobile app is much more convenient as you don’t need to remember the website URL and sign in every time whenever you visit the site. And, mobile applications offer better security and speed than mobile browsers. So, there’s no doubt that the shoppers rightly prefer mobile apps over mobile browsers for eCommerce purchases.

Increase In Customer Loyalty

eCommerce mobile apps redefine customer loyalty by their effective user retention techniques.

• Offer the users with the personal purchasing experience. An app can do that by prioritizing features and showing relevant suggestions from their previous purchases.
• App push notifications help to notify customers about special offers and deals. Surveys reveal that push notifications increase app engagement up to 88%, and 65% of the users return to the app within 30 days after enabling these notifications.
• Implement a loyalty program to keep customers coming back to your store.

Reduced Response Rate

A mobile app significantly takes less time to complete an action than a website. The reason is apps can store some of the data in the mobile device. Thus, retrieving data is a fast process. Moreover, the default preferences of a user can be saved in an app. Thus, the app loads only the items that the user wants. This further smoothens online shopping.

Phone’s In-Built Features Are A Plus

The in-built features in smartphones can be used to increase the functionality of mobile apps. These features are integrated with the app to improve customer engagement.

• GPS provides the exact location of the user. Most of the eCommerce apps use this to eliminate manual input of the shipping address by the users.
• The microphone can be used by a user to search for a product by using the voice search option rather than typing.
• Some websites encourage users to take pictures of purchased products and upload them to the store’s social media channels via the app. This can be quickly done with the phone’s camera. Such activities interest the customers while the eCommerce store owner gets the chance to display the real products to the audience.

Enhanced UX

A mobile app presents your online store to the users in a compact and convenient way. The smartphones facilitate gestures such as long-press, swiping, pinch out, and double-tapping, which offers improved customer experience. Moreover, the mobile interface doesn’t allow room for irrelevant buttons, thus avoids the scope of distractions. Microinteractions such as liking or rating a product, choosing the color and size, and saving an item for reviewing later, give the feeling of involvement and personalization to the shoppers. The enhanced and seamless UX has been a driving factor for the success of eCommerce mobile apps.

Hike In Conversion Rate

The most challenging issue faced by eCommerce stores is the increasing shopping cart abandonment rate. Mobile apps have considerably managed to address this drawback by simplifying the navigation and checkout processes. Additionally, the one-click ordering feature has eased the completion of purchases. The payment system has been made super fast and aligned with the rising popularity of digital wallets among mobile app users. Thus the advantages of using a shopping app are numerous. The outcome of offering all these positive aspects of an eCommerce app to the users has resulted in a steep rise in conversion rates.

Closing Thoughts

eCommerce mobile apps offer manifold assistance to business owners. If you want to boost your brand image or strengthen your client base, only maintaining the eCommerce website won’t fetch the desired results. It is highly recommended that you go for eCommerce mobile app development for your online store and offer your customers flawless shopping experience. Also, you can use a ready-made eCommerce app like App4Store, which supports flutter technology and magento and woocommerce platforms.

Pankaj Sakariya

April 23, 2020