With the development of eCommerce platforms, the outlook towards shopping has completely transformed, and people started believing in the virtual world like never before. Everyone started shopping on eCommerce websites.
The business owners started to put emphasis on consumer behavior so that they can provide an improved user experience.
With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips.
That’s when the eCommerce market biggies started to launch their mobile apps.
According to the latest Statista report, Amazon tops the list of the most popular shopping apps in the USA. As of September 2019, a whopping 150.6 million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 million.
From the above figures, it is clear that eCommerce mobile apps are a huge success.
With the increasing number of people preferring to shop on mobile devices, even the small and medium-sized businesses are building their mobile apps to provide a seamless shopping experience.
In this write-up, we will discuss how an eCommerce mobile app can gain your business more customers.
Let’s dive in.
The Statista report reveals that the number of smartphone users as of now in 2020, has surpassed 3.2 billion and is expected to grow further.
Thus, it is very convenient for users to shop online from the eCommerce stores that they find suitable just by downloading the store’s app.
Using a mobile app is much more convenient as you don’t need to remember the website URL and sign in every time whenever you visit the site. And, mobile applications offer better security and speed than mobile browsers. So, there’s no doubt that the shoppers rightly prefer mobile apps over mobile browsers for eCommerce purchases.
eCommerce mobile apps redefine customer loyalty by their effective user retention techniques.
A mobile app significantly takes less time to complete an action than a website. The reason is apps can store some of the data in the mobile device. Thus, retrieving data is a fast process. Moreover, the default preferences of a user can be saved in an app. Thus, the app loads only the items that the user wants. This further smoothens online shopping.
The in-built features in smartphones can be used to increase the functionality of mobile apps. These features are integrated with the app to improve customer engagement.
A mobile app presents your online store to the users in a compact and convenient way. The smartphones facilitate gestures such as long-press, swiping, pinch out, and double-tapping, which offers improved customer experience. Moreover, the mobile interface doesn’t allow room for irrelevant buttons, thus avoids the scope of distractions. Microinteractions such as liking or rating a product, choosing the color and size, and saving an item for reviewing later, give the feeling of involvement and personalization to the shoppers. The enhanced and seamless UX has been a driving factor for the success of eCommerce mobile apps.
The most challenging issue faced by eCommerce stores is the increasing shopping cart abandonment rate. Mobile apps have considerably managed to address this drawback by simplifying the navigation and checkout processes. Additionally, the one-click ordering feature has eased the completion of purchases. The payment system has been made super fast and aligned with the rising popularity of digital wallets among mobile app users. Thus the advantages of using a shopping app are numerous. The outcome of offering all these positive aspects of an eCommerce app to the users has resulted in a steep rise in conversion rates.
eCommerce mobile apps offer manifold assistance to business owners. If you want to boost your brand image or strengthen your client base, only maintaining the eCommerce website won’t fetch the desired results. It is highly recommended that you go for eCommerce mobile app development for your online store and offer your customers flawless shopping experience. Also, you can use a ready-made eCommerce app like App4Store, which supports flutter technology and magento and woocommerce platforms.