Category: Ecommerce

US B2B ecommerce site sales hit $2.297 trillion in 2024, up 10.5% year over year, and eMarketer projects that figure will surpass $3 trillion by 2028. That growth isn’t coming from new buyers discovering digital commerce for the first time. It’s coming from a generational handover. Millennials and Gen Z now make up roughly 71%…

Ask a B2B buyer why they’re still filling out a quote request form instead of just placing an order online, and you’ll get a long list of complaints. Most of them are fed up with it, honestly. Adobe research backs that up: 74 percent of B2B companies now expect their e-commerce site to be a…

Most business owners find out their ecommerce website design has a problem the hard way. Traffic looks fine in analytics. Ad spend is doing its job. Then someone checks the conversion rate and it’s sitting at 0.9%, while a competitor in the same category is quietly converting at 4%. Nobody changed the product. Nobody changed…

Running an online store without a real inventory system is a bit like driving at night with the headlights off. You might get where you’re going, but you won’t see the pothole until you’re already in it. That pothole, for most ecommerce brands, shows up as a stockout on a bestseller during a sale, or…

Every online store eventually hits the same wall. Somewhere between processing 50 orders a week and processing 500, the spreadsheets stop working. The founder who used to handle everything personally is now copying tracking numbers by hand at 11 PM. That’s usually the point when someone says the word “automation” out loud for the first…

Something shifted in the last year, and most ecommerce brands haven’t noticed yet. Earlier, shoppers typed “best waterproof laptop backpack” into Google, scrolled through ten blue links, and picked one. Now they just ask ChatGPT. Or they glance at Google’s AI Overview. They get a targeted answer, three or four product names, and a short…

A store can carry the right products, price them fairly, and pull in steady traffic, and still watch shoppers leave with empty carts. The usual reaction is to blame the strategy. Most of the time the strategy is fine. What breaks is the layer underneath it, the way products get organized, surfaced, and presented the…