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How We Helped Beverage Shops and Online Grocery StoreBuild a Unified Pimcore Commerce Ecosystem
Managing a large beverage and grocery catalog is never simple. Products come with different attributes, variants, brands, units, weights, and pack sizes. Two of the reputed stores needed one system to organize all of it. They also needed that system to talk to their ERP, their online stores, and quick-commerce apps like Talabat and Instashop at the same time. We implemented Pimcore as their central Product Information Management platform. It became the single source of truth behind every channel they sell on.
About the Company
The companies that are presented here sell groceries and beverages online and through delivery apps. Their catalog covers many product categories, each with its own attributes. They needed a PIM that could grow with the catalog, not slow it down.
10K+
SKUs Managed
60%
Reduced Manual Data Entry
10x
Faster Channel Sync
70%
Faster Product Onboarding
Free Consultation 
No Setup Costs 
24/7 Support The Challenge
Scaling the catalog without losing control over data accuracy or channel performance was the core problem.
Beverages and grocery items span many categories, each needing its own set of attributes and specifications to describe them properly.
Variants, brands, units, weights, and pack sizes created layers of complexity that a simple catalog structure could not handle.
The same product often existed across different catalog structures, creating duplication risk and inconsistent information.
Inventory and product data needed to stay in sync across owned e-commerce channels and quick-commerce platforms like Talabat and Instashop, without delays.
Product data, pricing, and stock feeds needed to flow from Oracle ERP without slowing down the platform, while also handling location-specific pricing and inventory.
Our Solution
We built a system around four priorities: structure, automation, multi-channel reach, and data quality.
Centralized Product Data Architecture
Custom Pimcore data models built around both the company's product categories and business rules.
Automated ERP and Channel Integration
Automated pipelines connecting Oracle ERP to the storefronts, with real-time catalog updates across every sales channel.
Quick-Commerce and Multi-Location Distribution
Automated feeds delivering location-aware catalogs and promotional pricing to Talabat and Instashop, along with location-specific stock processing.
Digital Asset and Data Quality Management
Centralized product images and assets in Pimcore DAM, backed by validation rules and structured workflows.
Centralized Product Data Architecture
- Custom data models built for category-specific attributes and specifications
- Product, category, brand, and attribute relationships mapped for consistency
- Data inheritance and reusable structures to reduce duplication
- Scalable architecture that lets new categories, products, and attributes get added easily
Automated ERP and Channel Integration
- Automated pipelines syncing product data, pricing, and stock feeds from Oracle ERP
- Exception logging to catch and resolve sync issues quickly
- Real-time catalog update workflows across all sales channels
- Centralized product information distributed to e-commerce channels
Quick-Commerce and Multi-Location Distribution
- Automated feed generators delivering location-aware catalogs to Talabat and Instashop
- Promotional pricing synced automatically to delivery platforms
- Location-specific stock feeds with daily inventory adjustments
- Multi-location pricing and stock availability managed across branches and fulfillment centers
Digital Asset and Data Quality Management
- Product images and digital assets centralized in Pimcore DAM
- Product data validation rules built into structured workflows
- Business-specific catalog rules supported without custom workarounds
- Consistent, high-quality product data across the entire catalog
Enterprise Transformation Principles
Before:
- Product and catalog data spread across disconnected structures
- Manual effort needed to keep data consistent across categories
- Inventory and pricing updates lagged across channels
After:
- Pimcore acting as a single source of truth for all product data
- Automated sync between Oracle ERP and every sales channel
- Real-time, location-aware catalogs live on Talabat and Instashop
Tech Stack
Working with Elsner Technologies made business much easier for me. From the first moment, I was sure of having a trustworthy and competent partner by my side.This helps a lot saving time, because I could concentrate on my core businesses and let the experts do theirs.They work really quickly and give me a good support, whenever I need some help in resolving things on my own at my Magento shop.All works that have been done are documented and very transparent, I could see the positive effects of their work immediately.
12x
Better Visibility
10x
Faster Operations
25%
Improved Commerce Experience
Ready to Simplify Your Product Catalog?
If your catalog is growing faster than your systems can handle, a centralized PIM can change that. Let's build a data architecture that scales with you.
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