Furnmall, a top furniture seller, moved online after their old website struggled. The Elsner team advised using Shopify, adding fancy features and Zoho tools for a seamless experience. Their goal was a user-friendly and appealing online shop. They also sought a centralized system to track customers, products, and finances.


The primary objective was to establish a top-notch online store selling furniture. FurnMall also aimed to ensure that managing everything, such as orders and products, would be simple and hassle-free. We utilized specific tools like Shopify, Zoho CRM, Zoho Inventory, and Zoho Books to seamlessly integrate and streamline their operations.
  • #Shopify
  • #Zoho
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What was the challenge?

  • Limited Online Visibility: The client’s previous website did not effectively showcase their full range of furniture.

  • Inadequate Mobile Optimization: Due to the growing popularity of mobile devices for online shopping, the client’s website was not optimized to provide a smooth and user-friendly experience.

  • Manual Operations: Handling orders and managing inventory manually resulted in inefficiencies, mistakes, and delays when it came to fulfilling customer orders.

  • Disconnected Systems: The absence of integration posed challenges in effectively managing customer relationships, inventory, and financial data.

  • Competitive Edge: The client desires to utilize a range of cutting-edge features from Shopify to create an outstanding purchasing experience and differentiate themselves from their competitors.


Key Features Implemented

  • Customized Storefront: The Elsner team client personalized the Shopify storefront, showcasing visually appealing layouts and easy navigation to highlight their diverse furniture catalogue. We leveraged Shopify’s responsive design features to guarantee a smooth and captivating experience for users on different devices, with a particular focus on mobile device users.

  • Boosting Credibility and Trust: By including customer reviews and ratings on their website, the client was able to enhance the credibility and trust associated with their products.

  • Simplified Checkout Experience: We implemented a streamlined and user-friendly checkout process to minimize instances of customers abandoning their shopping carts and to improve the overall customer journey.

  • Abandoned Cart Recovery: The Elsner team implemented automated campaigns using the Zoho campaign to reach out to customers who left their shopping carts behind, with the aim of recovering potentially lost sales.

  • Discounts and Promotions: We used Shopify’s tools to effortlessly create and manage discounts, promotions, and loyalty programs, attracting and retaining customers with appealing deals and rewards.

  • Augmented Reality (AR) Product Visualization: With Augmented Reality (AR) Product Visualization, customers can virtually try out furniture in their homes before making a purchase, giving them the confidence to make informed decisions.

  • Shopify POS Integration: Integrated in-store and online sales to provide a smooth Omnichannel experience.

  • Multi-Channel Selling: Expanded the client’s reach by integrating with various sales channels, such as social media and marketplaces.

  • Analytics and Reporting: The Elsner team used Shopify’s analytics tools to gain insights into customer behavior, sales trends, and website performance. This allowed the client to make data-driven decisions and improve their business strategies.

  • Zoho CRM Integration: Integrated Zoho CRM to centralize customer data, allowing comprehensive tracking of interactions, personalized communication, and building lasting relationships.

  • Zoho Inventory Automation: Integrated Zoho Inventory to automate inventory management, ensuring real-time updates, reducing errors, and optimizing stock levels.

  • Zoho Books Integration: By linking Zoho Books, the client is able to manage their accounting and finances seamlessly. This streamlined their invoicing, expense tracking, and financial reporting processes, making it easier to stay organized and gain valuable insights into their financial health.

  • Zoho Campaigns for Marketing: Utilized Zoho Campaigns to run targeted marketing campaigns, leveraging customer data from Zoho CRM and Shopify for personalized promotions.

The solution we provided

  • End-to-End Integration: Achieved a fully integrated system where Shopify handled sales, while Zoho CRM, Zoho Inventory, and Zoho Books managed customer relationship management, inventory, and accounting. This unified ecosystem streamlined operations and improved efficiency.

  • Operational Efficiency: By automating processes in Zoho Inventory and Shopify, the client experienced streamlined order processing, fewer errors, and a significant boost in operational efficiency.

  • 360-Degree Customer View: With the help of Zoho CRM, the client gained a complete and detailed understanding of customer interactions. This allowed them to engage in personalized communication and implement targeted marketing strategies using Zoho Campaigns.

  • Financial Clarity: The integration of Zoho Books ensured that the client had real-time synchronization of their financial data, which in turn provided them with accurate insights into their financial health. This allowed them to have a clear understanding of their financial situation and make informed decisions.

  • Marketing ROI: With the help of Zoho Campaigns’ analytics tools, the client is able to measure the success of their marketing campaigns, monitor customer engagement, and improve their strategies to achieve a better return on investment (ROI).


The successful integration of Shopify, Zoho Suite, and advanced features enabled our client to not just overcome, but surpass the obstacles of the digital furniture retail industry. This case study demonstrates the transformative impact of a unified and feature-rich solution, showcasing how it can give businesses a competitive advantage in the digital marketplace.

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