OpenCart and Magento both are ecommerce platforms giving a huge opportunity for creating a profitable web shop. However, web business owners often change their own platforms to Magento. Let’s see why?
OpenCart is a unique open source shopping cart system which secures unlimited store management opportunities enabling you to run your eCommerce store cost-effectively. It has simple order management as well as built-in multiple payment gateways.
Whereas Magento is a very powerful and fast growing shopping cart which offers a great flexibility through its modular architecture, and is completely scalable and also has a wide range of control options. Its intuitive administration interface contains powerful marketing and content management tools giving online merchants the power to create websites which are tailored to their unique business requirements, putting no constraints on business processes and flow.
There is no one size fits all SEO strategy while moving from Opencart to Magento. None of the eCommerce business owners should move ahead with the migration without reviewing the site structure, current performance, and long term goals. One can not put the SEO at risk while replatforming.
Search engines regularly go through the sites, page index and record bounce rates, traffic, performance and every factor behind the ranking.
One must follow the SEO checklist while migrating.
While migrating ensure that the theme you choose is SEO friendly and has maximum one h1 tag in the webpage. H2, h3, h4 are available for subheadings. If some pages of the website are accessible with more than one URL, notify the search engines using the canonical tags.
The optimized title and the meta description tags should also be migrated.
Consider 301 redirects to retain organic traffic. While dealing with the simple URL(example: example.com/magento-2) and complex-pattern based URL(example: example.com/magento-shopping?page=2), do not worry about all variations of sources URL, they will be handled automatically with redirection and canonicals URLS.
Make the best use of 404 error page to boost your SEO. You can include branded design and website navigation to retain the customer.
Any important 404 URL that has backlinks should be acknowledged using Google Search console.
Do not change the content and the design dramatically while changing the platform. This change is constantly being noticed by the search engines which may end up with a dip in the organic traffic and reindexing.
Since SEO revolves around the content, concentrate on creating content that attracts and converts buyer. One should use canonical URLs to direct the search engines to the original content.
One should avoid including dynamic and low-quality pages in the XML sitemap. Try to exclude any other unwanted pages from the sitemap.
Seize the opportunity of migrating from Opencart to Magento to improve the SEO.
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