Over the years the data privacy has struggled to come into the picture and finally, in 2018 the GDPR was put into effect. GDPR Compliance is necessary to protect the data privacy of individuals. It helps the customer to trust a little more on the businesses and demand their data at any point in time.
On the other hand, companies will know the needs of its consumer in a more better manner allowing them to take measures for increasing their trust. Google Analytics is taking a step towards GDPR laws by encryption of the data and building a well responsive plan. It is taking all the actionable steps to comply with GDPR requirements.