About Client and Industry
Digi Tech is a Dubai-based B2C Ecommerce brand serving customers across the United Arab Emirates. Their market evolves rapidly. Customer expectations keep rising with each quarter. The existing Magento platform started showing its age through slower page loads and a checkout process that frustrated mobile users. Technical debt accumulated in the background. They needed more than surface-level fixes.
Their vision was clear from the start. A quick patch wouldn’t solve their challenges. They wanted a complete infrastructure overhaul while keeping the business running without interruptions. We partnered with them on this transformation. The project went beyond updating software versions. We built a foundation designed to support their growth for years ahead.
Strategic Goals
- Elevate overall storefront performance across devices
- Ensure a stable and future-ready Magento upgrade
- Deliver a superior customer journey
- Optimize checkout for higher conversion efficiency
- Build scalable architecture to support long-term growth
- Implement Hyvä as a performance-first frontend foundation
Challenges
- Suboptimal page loading speeds affecting conversions
- Deprecation errors during Magento upgrade
- Conflicts between modules and frontend architecture
- Two-step checkout causing unnecessary friction
- Heavy frontend impacting mobile performance
Solution Delivered
- Clean transition from 2.4.5 to 2.4.7-p3 with stability
- Rebuilt storefront with lightweight architecture
- Single-step Hyvä Checkout for frictionless flow
- Full compatibility with Track_Order and Tabby_Checkout
Achievements
- 98% Desktop performance score
- 94% Mobile performance score
- Zero downtime during migration
- A scalable, upgrade-ready Magento ecosystem
- Reduced checkout friction
- Enhanced site stability
