Digitizing Bookings for Australia’s Trusted Moving Brand

Fairway Removals, based in Melbourne, has been helping Australians move across states with reliable relocation and transport services since 1993. As the company expanded its operations across multiple cities, managing bookings, driver schedules, and customer communication became increasingly complex.

To address this, Fairway partnered with Elsner’s Zoho Creator specialists to transform its manual systems into a fully digital logistics platform—accessible via both a web dashboard and mobile app.

Tech stack

Problem Statement

Booking requests were managed manually, often leading to delays and missed opportunities.
Quotations were generated offline, slowing down customer response time.
Assigning jobs to drivers lacked structure and visibility across cities.
Driver time tracking was inconsistent, affecting both payroll and accountability.
Staff attendance records and job timesheets were managed in isolation, leading to reporting gaps.
No centralized system to monitor completed vs pending vs upcoming jobs.

Challenges

Replacing an entirely manual process with a scalable, digital booking system.
Designing intuitive interfaces for both office administrators and on-ground drivers.
Ensuring role-based access for different user types: Admins, Agents, and Drivers.
Implementing time-logging capabilities that align with real-world driver workflows.
Creating dashboards and reports that are actionable, not just informational.
Developing a mobile app with offline support and a simple user experience.

Solution Delivered

Lead Management: A custom lead intake form and lead dashboard to capture, track, and convert inquiries into confirmed bookings.
Booking System: A Fairway-specific booking form and report panel that acts as the single source of truth for all scheduled, active, and completed jobs.
Job Allocation Module: Admins can assign jobs to drivers, with automatic reflection in each driver’s portal.
Driver Portal & App: Drivers can receive jobs, log attendance, start/pause/complete jobs, and update delivery status—all from a mobile interface.
Attendance & Timesheet Tracking: Dedicated modules to log staff check-ins and track driver job durations for accurate reporting.
Dashboards & Reports: Role-specific dashboards for Admins and Clients, plus detailed reports for scheduled, completed, and historical jobs.

Results

Faster Response Time: Automated quotation tools allow teams to respond to leads within minutes, not hours.
Improved Driver Efficiency: Drivers receive their job instructions directly through the app, including where to go, when to start, and what to deliver.
Accurate Reporting: Attendance, job status, and bookings are now all tracked in one place, with up-to-date reports that support clear decision-making.
Operational Scalability: The system’s modular setup makes it easy to add new cities or services, while tailored user roles keep access focused and secure.
Better Customer Experience: Clients get quicker updates, accurate booking confirmations, and smoother service from start to finish.

The Solution: A Modern Booking Backbone

Smart Job Handling

Auto-allocation of jobs based on booking status
In-app actions for drivers: Start, Pause, Complete

End-to-End Visibility

Booking lifecycle dashboards for Admins and Clients
Live status updates and scheduling intelligence

Role-Based Operations

Separate access levels for Super Admins, Agents, and Drivers
Dedicated login portals for secure, focused workflows

Mobile-Ready Efficiency

Android-compatible driver app
Simple UI for on-the-go status updates and proof of delivery

The Impact: Technology That Moves with You

For Drivers

No more confusion—jobs appear directly in the app with clear instructions and timing.

For Admin Teams

Total control over bookings, job tracking, and attendance from a centralized platform.

For Customers

Faster quotes. Quicker updates. Seamless logistics.

Lead Intake Form

Daily Lead Dashboard

Booking Management Console

Job Assignment Panel

Driver Job Details Screen

Driver Timesheet Report

Staff Attendance Tracker

Operations Dashboard (Admin View)

Why This Matters for Movers and Packers Companies

As more moving businesses expand across cities, handling bookings, driver schedules, and daily operations becomes harder to manage manually. A system like this helps solve those everyday problems with simple, clear solutions:

Real-Time Operations: Admin teams can assign jobs and send instructions to drivers through the app, reducing delays and avoiding miscommunication.

Operational Visibility: A central dashboard shows all bookings, scheduled, ongoing, and completed, making it easier to plan and manage daily work.

Driver Tracking: Drivers log their attendance and update job status in real time using the mobile app. This improves time tracking, payroll accuracy, and job accountability.

Customer Response Time: Automated quoting and instant updates help staff respond to clients faster, improving customer satisfaction and reducing missed opportunities.

Scalability: Supports high booking volumes across multiple cities. The system easily adjusts as moving companies expand into new locations and grow their operations.

“

What Fairway Removal Says About Elsner

We’ve always focused on providing a personal touch and a dependable service, and now this technology gives us the operational backbone to do that even better. Elsner understood our needs deeply and delivered a solution that’s simple, fast, and made for how we work.

- Raj Singh, Fairway Removals

”

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