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What is Magento? Unlock Its Benefits With This Ultimate Guide

Dipak Patil
August 12, 2021

Are you thinking of stepping into the online world? What is Magento? Or do you want to explore the process of Magento Development? How can a Magento Guide make a difference? Are you sure that Magento Development is the right choice? It is a rapidly growing e-commerce store that the massive crowd around the globe has chosen. Let us give you a Magento Guide to help you understand the core functions of the Magento platform.

The Co-founder of Magento, Roy Rubin, says, “We’ve been very frustrated with the state of open-source e-commerce. We knew it could be done better!” So, let us tell you what efforts they have made to improve e-commerce with this Magento guide

What is Magento?

 It is an open-source technology, which is free to install for users. You can use the Magento Marketplace to build your website for selling and buying products online. It is supporting a range of retailers worldwide, ranging from start-ups to well-known organizations. 

Magento is a Content Management System for e-commerce businesses. The investment in building the Magento store can vary as per your business requirements and targets. It needs deep research and knowledge about the latest trends in the market before starting with the Magento development. Being an open-source platform, Magento is highly flexible and has powerful functionalities to grow the e-commerce store. 

What are the Unique Magento Features?

1. Customer Accounts and Service

Magento has excellent options for customer accounts. Some customer-centric features available in the Magento Marketplace are:

  • Re-Order from account
  • Wishlist feature 
  • Order History 
  • Contact Us form 
  • Order tracking 
  • Account dashboard 
  • Order Updates and Emails

This provides a customer-friendly platform to place and track orders on the Magento store. 

2. Catalog Management 

It has a system to handle the catalog of the Magento store. It allows offline exporting and batches importing of products. Multiple types of products can be defines as simple, configurable, and grouped products. The fundamental abilities of this feature are:

  • Batch export and import of catalog 
  • Various tax rates based on location and product type 
  • Create store-specific attributes 
  • Low inventory alerts 
  • Batch update of the products 
  • Quick product creation of different types of item 
  • Approve, delete, and edit product tag 

The Magento Core API integration helps to manage the web services. 

3. Order Management 

Magento provides a set of features that helps in managing the orders. The admin can view, create, edit, and fulfill the orders from their Magento dashboard. Magento offers the below features:

  • Send email notifications of the orders 
  • Print invoices 
  • Call support 
  • View, create, fulfill, and edit orders from the admin panel
  • Create invoices, shipments, and credit memos for orders 

Customers can view their order history and take necessary actions. 

4. Shipping 

Magento CMS enables the users to configure the e-commerce store for the owners. It helps real-time integration for the Shipment services and displays the cost to the customers. Unique support on Magento for making the process of shipping easier: 

  • Shipping to different addresses in a single order
  • Multiple shipments 
  • Flat rate shipping 
  • Free shipping 
  • Table rates based on products and destination 
  • Table rates based on weight and destination 
  • Table rates based on number of items and destination

5. Seamless Checkout Process 

Magento Platform has extensions to support a one-page checkout process with multiple payment gateways. Magento features that you should know are: 

  • SSL security support for frontend and backend 
  • Guest checkout
  • Create an account during the checkout process 
  • Save shopping carts with expiration time configuration 
  • Shipping to different locations in a single order 
  • The shopping cart will display price with tax and estimations 
  • Gift messages for items and orders

This ensures that customers can make a successful purchase from your Magento platform effortlessly. 

6. Payment Gateways 

Magento supports the integration of major payment gateways and extensions into the e-commerce store. Some Magento features to consider are:

  • Ease of configuration to authorize and charge 
  • Integration of multiple payment gateways 
  • Save sensitive information for offline or future payments 
  • Accept Money orders and Checks 
  • Redirection to third-party plugins for secure transactions 

What is Headless Magento?

It is a common approach in the e-commerce world. A headless website is where you have a separation between the frontend and backend. The front end of the Magento platform is known as glass which can be easily configured as per user requirements. That time is not far when every website architecture or B2B and B2C will be based on headless commerce.


Headless Ecommerce enables the developers to work separately on the front end and back end. They will communicate with each other via API in the backend of the Magento store. Some advantages of using headless Magento are:

  • Modular System: Many applications offer different functionalities for maintaining the front and backend of the website. It becomes more accessible for the developers to update content during development.
  • Performance: There are different technologies for a various application that helps in providing better performance to the users.
  • Flexible: As there is a separation between the frontend and backend systems, the Magento developers can update elements without disrupting the app performance. 
  • Productivity: A group of people can work simultaneously on the application without waiting for their turn. This helps to reduce the time of Magento development.

What is a Magento Marketplace?

Haven’t you heard of a one-stop solution? Magento marketplace is one place where developers can enhance the website performance with unique features and functionalities. Magento Marketplace is an e-commerce resource that provides Magento Commerce Admin solutions. 


The three crucial elements of an effective Magento marketplace are:

1. Set up an Online Marketplace

If you have the right idea and resources, this process can be easier for the Magento developers. It is vital to provide an effective environment for the vendors to sell their products and buyers to purchase. Things considered to ensure this are:

  • A planned model for the marketplace to determine the value
  • Powerful e-commerce platform and tools 
  • Ensure great speed and effective platform for the visitors 
  • Planning short-term and long-term targets 

The Magento marketplace has the right tools to monitor your performance and optimize the store for a better user experience. 

2. Create a Diverse Vendor Base

The Magento Marketplace is used in various industries to grow their business. For a thriving Magento marketplace, you need to have a strong vendor base that provides a variety of products. Some methods that can be used to ensure this are:

  • Enable the vendors or suppliers to manage their products. Provide them access to product images, descriptions, and more on the website. 
  • Have selling fees for the vendors to sell their products on your Magento platform. This can be varied or constant based on the factors of products. 
  • The suppliers should be able to manage the shipping process and customers. 

Magento has unique features to make the whole process of selling and buying seamless. 

3. Build a Support Community 

After setting up your Magento marketplace, it is time to build a community. This plays a vital role in improving the website economy and delivers customer satisfaction. Some benefits of having an online community are:

  • Increase brand awareness by applying the right marketing strategies and selecting the right platforms to grow. 
  • It will help to advertise your brand and show how it is better than the competitors 
  • Use social media channels to amplify the brand awareness among potential customers 
  • The community can contribute to telling you about the strengths and weaknesses of the platform

Even the Founder of, Jeff Bezos, says, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

So, having a strong community can help you resolve issues and spread positive reviews about your Magento store. 

Why Use Magento for Online Ecommerce Store?

E-commerce is a forever-evolving phenomenon that is supporting online businesses. Magento has been supporting retailers to grow their presence in the digital world. Let us see why people are choosing the Magento platform for their e-commerce business:

1. SEO friendly 

Having a Magento website that is SEO friendly increases your chances of gaining higher ranks on the search engines. Magento has features like SEO-friendly URL structures, positioning layer, tags, sitemaps, tags, and more. This helps to optimize your website for search engines. An experienced Magento expert will help to use such SEO tools to your advantage. 

2. Ease of Integration 

Magento platform has a collection of plugins, themes, and extensions to enhance the magento e-commerce store’s performance. The third-party services support payment gateway, transportation, shipping, track orders, and database application. Magento also provides built-in tools like Google Analytics, Google Base, and Goggle checkout to monitor your performance efficiently and manage the store. 

3. Mobile Responsive 

You know mobiles are dominating the digital market. Businesses are putting efforts into making their platforms mobile-friendly. The Magento Marketplace has tools and features to ensure your platform is compatible with mobile devices. 

Magento supports HTML5, which maximizes the shopping experience. The developers get the freedom to customize the website effortlessly. It also has the drag-and-drop feature to provide an exceptional mobile experience.    

4. Handles Multiple Tasks 

Multitasking is one of the most demanded support to grow faster in the market. Magento developers can perform multiple tasks at the same time, which consumes less time. Developers and Merchants can manage the items, customer data, and billings from a single admin panel in Magento. 


5. Highly Scalable  

After meeting your small-term goals, there are high chances that you need to scale your business on a large platform. Magento will adapt to the requirements and user expectations. You just need to hire Magento Developers who have the proper knowledge and experience of the Magento Platform.

6. Economic Web Development

Every business owner is looking for cost-effective methods to grow their e-commerce business. Magento CMS platform is very economical as it supports cloud hosting services which reduce the maintenance cost. The Magento Marketplace has plugins and extensions to add features and functions to the website based on the requirements. 

7. Multistore Functionality 

E-commerce store owners need to target more audiences in the market, and they are continuously looking for new strategies. Having multiple stores can help to reach the audience effortlessly. Magento helps to manage your online store from a single dashboard. This feature saves you time and delivers your services to the target audience faster. 

8. Multiple Payment Methods

Magento store focuses on providing a customer-friendly environment on their platforms. Magento has a collection of popular payment gateways like, PayPal, bank transfer, Amazon, and Cash on delivery. This enables the customers to complete the payment in a hassle-free manner. 

9. Analytics and Reporting 

With the help of an experienced Magento developer, you can easily integrate tools that can help know your store’s performance. These tools will analyze your store performance and generate reports accordingly. These reports will help you to look for the scope of improvement on your e-commerce store.    

Is Magento Right For Your Business?

Victoria Kurilchik, the Business Development Specialist, states that “In 2021 and beyond, I believe Magento will maintain its superior quality for businesses that wish to develop and increase profit online. Magento doesn’t have an equal match on the market. No other platform has succeeded in repeating all the Magento features.”


After reading the above statement, you might have a good thought about the Magento platform. We agree that Magento is an excellent solution for small and large businesses. If you hire Magento experts, building and managing a Magento store can be a piece of cake. With their experience and knowledge, you just need to define your requirements and expectations to them.

It is common to be worried about choosing the right platform for your business. As there is too much at stake. It is vital to make your investments on the right platform. Magento is a fast-growing platform that matches the latest trends in the market. Magento has no limitations if you have the proper support and strategies to grow your e-commerce store. 

So what is the final verdict? We have shared with you all the core grounds where Magento shines in the e-commerce world. You just need substantial development resources you can unlock great features and functionalities in your Magento platform. Developers can help you optimize and update your Magento store to make it customer-friendly and maximize conversion rates. As a business owner, you can manage multiple stores, languages, and currencies in Magento. 

So, whether you have an e-commerce store or planning to build it in the future, always look for a platform that provides excellent services within your budget. Magento provides excellent features and functionalities through its extensions. You can always take help from the Magento experts to know if the platform will be able to match your expectations or not. 

Make the right choice for your business!

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