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What is Magento? Unlock Its Benefits With This Ultimate Guide

August 12, 2021 | 18 Minutes Read
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Dipak Patil
August 12, 2021
What-is-Magento

Are you thinking of stepping into the online world? What is Magento? Or do you want to explore the process of Magento Development? How can a Magento Guide make a difference? Are you sure that Magento Development is the right choice? It is a rapidly growing e-commerce store that the massive crowd around the globe has chosen. Let us give you a Magento Guide to help you understand the core functions of the Magento platform.

The Co-founder of Magento, Roy Rubin, says, “We’ve been very frustrated with the state of open-source e-commerce. We knew it could be done better!” So, let us tell you what efforts they have made to improve e-commerce with this Magento guide

What is Magento?

 It is an open-source technology, which is free to install for users. You can use the Magento Marketplace to build your website for selling and buying products online. It is supporting a range of retailers worldwide, ranging from start-ups to well-known organizations. 

Magento is a Content Management System for e-commerce businesses. The investment in building the Magento store can vary as per your business requirements and targets. It needs deep research and knowledge about the latest trends in the market before starting with the Magento development. Being an open-source platform, Magento is highly flexible and has powerful functionalities to grow the e-commerce store. 

What are the Unique Magento Features?

1. Customer Accounts and Service

Magento has excellent options for customer accounts. Some customer-centric features available in the Magento Marketplace are:

  • Re-Order from account
  • Wishlist feature 
  • Order History 
  • Contact Us form 
  • Order tracking 
  • Account dashboard 
  • Order Updates and Emails

This provides a customer-friendly platform to place and track orders on the Magento store. 

2. Catalog Management 

It has a system to handle the catalog of the Magento store. It allows offline exporting and batches importing of products. Multiple types of products can be defines as simple, configurable, and grouped products. The fundamental abilities of this feature are:

  • Batch export and import of catalog 
  • Various tax rates based on location and product type 
  • Create store-specific attributes 
  • Low inventory alerts 
  • Batch update of the products 
  • Quick product creation of different types of item 
  • Approve, delete, and edit product tag 

The Magento Core API integration helps to manage the web services. 

3. Order Management 

Magento provides a set of features that helps in managing the orders. The admin can view, create, edit, and fulfill the orders from their Magento dashboard. Magento offers the below features:

  • Send email notifications of the orders 
  • Print invoices 
  • Call support 
  • View, create, fulfill, and edit orders from the admin panel
  • Create invoices, shipments, and credit memos for orders 

Customers can view their order history and take necessary actions. 

4. Shipping 

Magento CMS enables the users to configure the e-commerce store for the owners. It helps real-time integration for the Shipment services and displays the cost to the customers. Unique support on Magento for making the process of shipping easier: 

  • Shipping to different addresses in a single order
  • Multiple shipments 
  • Flat rate shipping 
  • Free shipping 
  • Table rates based on products and destination 
  • Table rates based on weight and destination 
  • Table rates based on number of items and destination

5. Seamless Checkout Process 

Magento Platform has extensions to support a one-page checkout process with multiple payment gateways. Magento features that you should know are: 

  • SSL security support for frontend and backend 
  • Guest checkout
  • Create an account during the checkout process 
  • Save shopping carts with expiration time configuration 
  • Shipping to different locations in a single order 
  • The shopping cart will display price with tax and estimations 
  • Gift messages for items and orders

This ensures that customers can make a successful purchase from your Magento platform effortlessly. 

6. Payment Gateways 

Magento supports the integration of major payment gateways and extensions into the e-commerce store. Some Magento features to consider are:

  • Ease of configuration to authorize and charge 
  • Integration of multiple payment gateways 
  • Save sensitive information for offline or future payments 
  • Accept Money orders and Checks 
  • Redirection to third-party plugins for secure transactions 

What is Headless Magento?

It is a common approach in the e-commerce world. A headless website is where you have a separation between the frontend and backend. The front end of the Magento platform is known as glass which can be easily configured as per user requirements. That time is not far when every website architecture or B2B and B2C will be based on headless commerce.

Headless-magento

Headless Ecommerce enables the developers to work separately on the front end and back end. They will communicate with each other via API in the backend of the Magento store. Some advantages of using headless Magento are:

  • Modular System: Many applications offer different functionalities for maintaining the front and backend of the website. It becomes more accessible for the developers to update content during development.
  • Performance: There are different technologies for a various application that helps in providing better performance to the users.
  • Flexible: As there is a separation between the frontend and backend systems, the Magento developers can update elements without disrupting the app performance. 
  • Productivity: A group of people can work simultaneously on the application without waiting for their turn. This helps to reduce the time of Magento development.

What is a Magento Marketplace?

Haven’t you heard of a one-stop solution? Magento marketplace is one place where developers can enhance the website performance with unique features and functionalities. Magento Marketplace is an e-commerce resource that provides Magento Commerce Admin solutions. 

Develop-magento-marketplace

The three crucial elements of an effective Magento marketplace are:

1. Set up an Online Marketplace

If you have the right idea and resources, this process can be easier for the Magento developers. It is vital to provide an effective environment for the vendors to sell their products and buyers to purchase. Things considered to ensure this are:

  • A planned model for the marketplace to determine the value
  • Powerful e-commerce platform and tools 
  • Ensure great speed and effective platform for the visitors 
  • Planning short-term and long-term targets 

The Magento marketplace has the right tools to monitor your performance and optimize the store for a better user experience. 

2. Create a Diverse Vendor Base

The Magento Marketplace is used in various industries to grow their business. For a thriving Magento marketplace, you need to have a strong vendor base that provides a variety of products. Some methods that can be used to ensure this are:

  • Enable the vendors or suppliers to manage their products. Provide them access to product images, descriptions, and more on the website. 
  • Have selling fees for the vendors to sell their products on your Magento platform. This can be varied or constant based on the factors of products. 
  • The suppliers should be able to manage the shipping process and customers. 

Magento has unique features to make the whole process of selling and buying seamless. 

3. Build a Support Community 

After setting up your Magento marketplace, it is time to build a community. This plays a vital role in improving the website economy and delivers customer satisfaction. Some benefits of having an online community are:

  • Increase brand awareness by applying the right marketing strategies and selecting the right platforms to grow. 
  • It will help to advertise your brand and show how it is better than the competitors 
  • Use social media channels to amplify the brand awareness among potential customers 
  • The community can contribute to telling you about the strengths and weaknesses of the platform

Even the Founder of Amazon.com, Jeff Bezos, says, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

So, having a strong community can help you resolve issues and spread positive reviews about your Magento store. 

Why Use Magento for Online Ecommerce Store?

E-commerce is a forever-evolving phenomenon that is supporting online businesses. Magento has been supporting retailers to grow their presence in the digital world. Let us see why people are choosing the Magento platform for their e-commerce business:

1. SEO friendly 

Having a Magento website that is SEO friendly increases your chances of gaining higher ranks on the search engines. Magento has features like SEO-friendly URL structures, positioning layer, tags, sitemaps, tags, and more. This helps to optimize your website for search engines. An experienced Magento expert will help to use such SEO tools to your advantage. 

2. Ease of Integration 

Magento platform has a collection of plugins, themes, and extensions to enhance the magento e-commerce store’s performance. The third-party services support payment gateway, transportation, shipping, track orders, and database application. Magento also provides built-in tools like Google Analytics, Google Base, and Goggle checkout to monitor your performance efficiently and manage the store. 

3. Mobile Responsive 

You know mobiles are dominating the digital market. Businesses are putting efforts into making their platforms mobile-friendly. The Magento Marketplace has tools and features to ensure your platform is compatible with mobile devices. 

Magento supports HTML5, which maximizes the shopping experience. The developers get the freedom to customize the website effortlessly. It also has the drag-and-drop feature to provide an exceptional mobile experience.    

4. Handles Multiple Tasks 

Multitasking is one of the most demanded support to grow faster in the market. Magento developers can perform multiple tasks at the same time, which consumes less time. Developers and Merchants can manage the items, customer data, and billings from a single admin panel in Magento. 

Benifits-of-using-magento

5. Highly Scalable  

After meeting your small-term goals, there are high chances that you need to scale your business on a large platform. Magento will adapt to the requirements and user expectations. You just need to hire Magento Developers who have the proper knowledge and experience of the Magento Platform.

6. Economic Web Development

Every business owner is looking for cost-effective methods to grow their e-commerce business. Magento CMS platform is very economical as it supports cloud hosting services which reduce the maintenance cost. The Magento Marketplace has plugins and extensions to add features and functions to the website based on the requirements. 

7. Multistore Functionality 

E-commerce store owners need to target more audiences in the market, and they are continuously looking for new strategies. Having multiple stores can help to reach the audience effortlessly. Magento helps to manage your online store from a single dashboard. This feature saves you time and delivers your services to the target audience faster. 

8. Multiple Payment Methods

Magento store focuses on providing a customer-friendly environment on their platforms. Magento has a collection of popular payment gateways like Authorize.net, PayPal, bank transfer, Amazon, and Cash on delivery. This enables the customers to complete the payment in a hassle-free manner. 

9. Analytics and Reporting 

With the help of an experienced Magento developer, you can easily integrate tools that can help know your store’s performance. These tools will analyze your store performance and generate reports accordingly. These reports will help you to look for the scope of improvement on your e-commerce store.    

Is Magento Right For Your Business?

Victoria Kurilchik, the Business Development Specialist, states that “In 2021 and beyond, I believe Magento will maintain its superior quality for businesses that wish to develop and increase profit online. Magento doesn’t have an equal match on the market. No other platform has succeeded in repeating all the Magento features.”

Is-Magento-Right-For-Your-Business

After reading the above statement, you might have a good thought about the Magento platform. We agree that Magento is an excellent solution for small and large businesses. If you hire Magento experts, building and managing a Magento store can be a piece of cake. With their experience and knowledge, you just need to define your requirements and expectations to them.

It is common to be worried about choosing the right platform for your business. As there is too much at stake. It is vital to make your investments on the right platform. Magento is a fast-growing platform that matches the latest trends in the market. Magento has no limitations if you have the proper support and strategies to grow your e-commerce store. 

Read Expert’s thoughts about “What is Magento?”

1. Stephen Curry | Chief Executive Officer from CocoSign says:

This is Stephen Curry, the CEO of CocoSign. My company specializes in making easy and secure digital signatures to streamline business processes. I am excited to comment on the topic.

Excellent performance is a major benefit of Magento for e-commerce stores because it reduces page load time, query processing, and other static operations. The platform is also powerful, built with sales in mind, has a flexible content management system, is SEO-friendly, and offers advanced reporting to give deeper insights to help you know consumer behavior.

Some practical benefits of Magento for eCommerce websites include thousands of extensions for customization purposes, vast community, support for multi-currency and language, and third-party integrations. Magento is also an open-source platform that allows multi-websites and advanced search filtration.

2. Jonathan Tian | Co-Founder of Mobitrix says:

Magento is an open-source platform that gives online a customizable shopping cart system and control over the appearance, content, and functioning of their online store.

Magento’s Benefits

  • Feature-rich and powerful platform
  • Loading time is reduced
  • Content management that is adaptable
  • Extremely personalized
  • Reporting capabilities

Magento has a lot of new features. To increase the overall speed of your online store, the indexer works to update data regularly, including catalogue data, users, prices, and the store. Another fantastic feature of Magento is that it allows for numerous up-sales and cross-sells to improve the user shopping experience while potentially raising order value.

SEO-friendly and advanced: The process of improving your ecommerce website’s product pages and descriptions gets a lot easier using the Magento development platform.

Web pages that load quickly: One of the most significant advantages of the Magento ecommerce development platform is the remarkable speed with which web pages load. The Magento development platform’s versatile content management system is one of the platform’s other significant advantages.

It’s highly customizable: Another fantastic benefit of Magento development is that it can be readily changed. Magento allows you to personalize everything from the store’s look and feel to product categories and content.

  • Allows working with Multi-Websites
  • Support Multi-currency and multi-language support
  • Integration with third parties
  • It’s a Free and Open-Source Software Platform
  • Google services are easily integrated.

Magento eCommerce benefits, ranging from a secure shopping experience to simple product management and third-party connectivity.

3. Johan Liebert | CEO at DazzDeals says:

The major benefits of Magento are:

Abundance of Features: Magento has some very powerful features that make it a very robust platform. There are loads of options and templates to choose from when building your ecommerce store.

Scalability: Even if you’ve been using Magento from the start when you only had a few products, Magento will still prove to be useful for you today. You can add hundreds of different products and still be able to manage your store easily.

Advanced SEO: Magento was designed while keeping SEO utilization in mind. This means that it has advanced SEO features that usually require several different tools.

My experience with Magento has been stellar. I’ve been using Magento since I opened my ecommerce business, and I’ve stayed with it ever since. Magento is always up-to-date with the latest trends in SEO and always comes up with new features that never let the tool become obsolete. I know a few other competitors who also use Magento, and we share the same opinion.

4. Lynda Fairly | Co-founder Marketing from Numlooker says:

The practical benefits of Magento are many. First, if your eCommerce website uses Magento it will have the ability to do multilingualism which will save you time and money in maintaining different languages. It is easy to go back and edit or change language settings for your websites with Magento. The web interface is customizable by default, meaning that you can easily make changes on the web without having to rely on technical resources. The themes available for Magento are unique and unique in the sense that they are not just plain vanilla themes.

Magento has hundreds of free, high-quality themes to choose from. The flexibility offered by Magento theme-based customization allows website developers to tailor websites to their needs and users’ lifestyles, therefore growing businesses both domestically and abroad. As the applications developed with the use of Magento are mobile-ready, consumers can easily access their eCommerce websites on mobile devices.

5. Jeff Johnson from Simple Homebuyers says:

Magento provides e-commerce stores with valuable reporting features that are constantly updated to provide the most seamless experience possible. Some features include the number of orders, number of registered accounts, information about best-selling products and insight on all product categories. These features enable e-commerce business owners to make informed decisions to optimize their online stores.

Customizing Options

Another way Magento has been beneficial for my e-commerce store is through its options to customize many aspects of my store. Not only can I configure my product categories and choose the layout of my site, but I can also select from a variety of payment and shipping options to decide which works best for me. I can also choose different languages according to the country of my visitors, making it easier for them to navigate through my website.

6. Daniela Sawyer | Founder of FindPeopleFast says:

Magento is an E-commerce platform where people who do business can avail of customizations to the fullest. It is well known for its scalable and flexible open sources on the market. Here is how benefiting through the site is possible:

Magento’s Enterprise edition is the best suitable to optimize pages as it provides the most user-friendly platform. It also provides URLs that are SEO-friendly to its users. A good customer experience will be gained through enhanced SEO.

Research done by Google reveals that people take no longer than 3 seconds to load into a website. If it is more than that, they quit the loading process. But, despite having tonnes of the audience, the website is superfast to load.

Magento provides a wide range of choices for the users to customize their products. To connect more with your customers, the site also offers multiple options in the sections of payment, language, shipment etcetera., The functionality of the platform is one of its most significant advantages.

They also provide numerous options in the reporting section to let the consumers mention their issues. It has about 20 votes to report for the mistakes in the delivery, products, order, taxes, or misplaced items. The reports get refreshed very soon, enabling showing the latest information.

7. Austin Dowsy | CEO of Aimvein says:

It Relieves the Need to Hire Developers
Magento is a platform that allows you to build and run an eCommerce store with ease. All of the features that you need to create a successful online store are already built-in and ready to use. You don’t need to hire developers or pay thousands of dollars for customizations. Instead, you can go live with your own eCommerce store in hours, not months.

It’s Highly Secure and Robust
It’s important to build an online store that can stand up to attacks and avoid any potential security issues. Because of its popularity and widespread use, Magento has been tested by hackers and stood strong against any security flaws that were found. You know that your data is safe when using Magento as an eCommerce platform.

It’s Easy-to-Use with Great Support Options
Magento is an easy solution for building an online store because it requires no programming knowledge at all. You can easily add products,categories, pages, etc., without needing any technical skills or even
hiring a developer for assistance. It also comes with comprehensive documentation so you can troubleshoot issues yourself.

8. Alex Williams | CFO at FindThisBest LLC says:

  • These are the best benefits of Magento for ecommerce stores:
    Magneto is a feature-rich platform constructed to cater to all your ecommerce needs. One of its best attributes is an in-built product and inventory management, which makes website organization easier.
  • The platform is famous for its loading speeds. A website’s loading speed is often seen as its most impactful feature, and Magento takes the cake with lower than ever load times.
  • Everything on the Magento website can be personalized. With plenty of plug-ins available, you can also enhance the attraction of your online retail store by using this multi-functioning platform.

Final Words!

So what is the final verdict? We have shared with you all the core grounds where Magento shines in the e-commerce world. You just need substantial development resources you can unlock great features and functionalities in your Magento platform. Developers can help you optimize and update your Magento store to make it customer-friendly and maximize conversion rates. As a business owner, you can manage multiple stores, languages, and currencies in Magento. 

So, whether you have an e-commerce store or planning to build it in the future, always look for a platform that provides excellent services within your budget. Magento provides excellent features and functionalities through its extensions. You can always take help from the Magento experts to know if the platform will be able to match your expectations or not. 

Make the right choice for your business!

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