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PPC Packages

Pay Per Click

PPC Monthly Spent
Initial Analysis Fees (One Time)
Monthly Maintenance Fees

PPC Advertising Networks

Google Adwords Network
Google Search Network (reach people who searches in google search bar)
Google Display Network (reach people to your industry websites, blogs, videos, etc )
Google Remarketing (reach people who visited your website previously)
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
Yahoo! Bing Network

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
A Complete Analysis of Your PPC Advertising History
Set Initial Expectations and Specific Goals
Design and Build Proper Campaigns for Search, Display & Remarketing Network
Entire Campaign Optimization, Highly Structured and Targeted campaigns
Perform a Comprehensive Keyword Research and Selection
Build and Implement a Comprehensive Negative Keyword List
Proper Keyword Categorization, Matching Options and AdGroup Development
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
Landing Page Optimization Suggestion
Landing Page Creation/Designing*
Call To Action (CTA) Optimization Suggestion
Call To Action Creation/Designing*
Ad Scheduling and Geographical Targeting
Creative Banner Creation/Designing*
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
Mobile Ads & Bid Optimization* (If website is mobile responsive)
Conversion Tracking & Remarketing Code Installation

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
Ongoing PPC Strategy Development
Continual Bid & Position Monitoring to Achieve Desired Results
Ongoing Keyword Performance Analysis, Additions & Deletions
Ongoing Competitors Tracking with Auction Analysis
Ongoing Ad Copy Analysis and Testing
Continued Conversion Tracking Analysis
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
Competitor Tracking, Research and Benchmarking
A/B Landing Page & CTA Split Testing
Work to lower CPA (cost per acquisition)

Reporting

Fortnightly Campaign Report
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
Conversions |Conv. Rate | Cost Per Conv.
Minimum Engagement

Small

PPC Monthly Spent
$0 – $1500

Initial Analysis Fees (One Time)
$399

Monthly Maintenance Fees
$299

PPC Advertising Networks

Google Adwords Network
y

Google Search Network (reach people who searches in google search bar)
y

Google Display Network (reach people to your industry websites, blogs, videos, etc )
y

Google Remarketing (reach people who visited your website previously)
y

Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable

Yahoo! Bing Network
N

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y

A Complete Analysis of Your PPC Advertising History
If Applicable

Set Initial Expectations and Specific Goals
y

Design and Build Proper Campaigns for Search, Display & Remarketing Network
y

Entire Campaign Optimization, Highly Structured and Targeted campaigns
y

Perform a Comprehensive Keyword Research and Selection
y

Build and Implement a Comprehensive Negative Keyword List
y

Proper Keyword Categorization, Matching Options and AdGroup Development
y

Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y

Landing Page Optimization Suggestion
y

Landing Page Creation/Designing*
Extra Charge

Call To Action (CTA) Optimization Suggestion
y

Call To Action Creation/Designing*
Extra Charge

Ad Scheduling and Geographical Targeting
y

Creative Banner Creation/Designing*
Extra Charge

Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y

Mobile Ads & Bid Optimization* (If website is mobile responsive)
y

Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y

Ongoing PPC Strategy Development
y

Continual Bid & Position Monitoring to Achieve Desired Results
y

Ongoing Keyword Performance Analysis, Additions & Deletions
y

Ongoing Competitors Tracking with Auction Analysis
y

Ongoing Ad Copy Analysis and Testing
y

Continued Conversion Tracking Analysis
y

Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y

Competitor Tracking, Research and Benchmarking
y

A/B Landing Page & CTA Split Testing
y

Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y

Conversions |Conv. Rate | Cost Per Conv.
y

Minimum Engagement
3 Months

Medium

PPC Monthly Spent
$1500 – $4K

Initial Analysis Fees (One Time)
$399

Monthly Maintenance Fees
$499

PPC Advertising Networks

Google Adwords Network
y

Google Search Network (reach people who searches in google search bar)
y

Google Display Network (reach people to your industry websites, blogs, videos, etc )
y

Google Remarketing (reach people who visited your website previously)
y

Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable

Yahoo! Bing Network
N

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y

A Complete Analysis of Your PPC Advertising History
If Applicable

Set Initial Expectations and Specific Goals
y

Design and Build Proper Campaigns for Search, Display & Remarketing Network
y

Entire Campaign Optimization, Highly Structured and Targeted campaigns
y

Perform a Comprehensive Keyword Research and Selection
y

Build and Implement a Comprehensive Negative Keyword List
y

Proper Keyword Categorization, Matching Options and AdGroup Development
y

Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y

Landing Page Optimization Suggestion
y

Landing Page Creation/Designing*
Extra Charge

Call To Action (CTA) Optimization Suggestion
y

Call To Action Creation/Designing*
Extra Charge

Ad Scheduling and Geographical Targeting
y

Creative Banner Creation/Designing*
Extra Charge

Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y

Mobile Ads & Bid Optimization* (If website is mobile responsive)
y

Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y

Ongoing PPC Strategy Development
y

Continual Bid & Position Monitoring to Achieve Desired Results
y

Ongoing Keyword Performance Analysis, Additions & Deletions
y

Ongoing Competitors Tracking with Auction Analysis
y

Ongoing Ad Copy Analysis and Testing
y

Continued Conversion Tracking Analysis
y

Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y

Competitor Tracking, Research and Benchmarking
y

A/B Landing Page & CTA Split Testing
y

Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y

Conversions |Conv. Rate | Cost Per Conv.
y

Minimum Engagement
3 Months

Corporate

PPC Monthly Spent
$4K – $7K

Initial Analysis Fees (One Time)
$399

Monthly Maintenance Fees
15%

PPC Advertising Networks

Google Adwords Network
y

Google Search Network (reach people who searches in google search bar)
y

Google Display Network (reach people to your industry websites, blogs, videos, etc )
y

Google Remarketing (reach people who visited your website previously)
y

Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable

Yahoo! Bing Network
N

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y

A Complete Analysis of Your PPC Advertising History
If Applicable

Set Initial Expectations and Specific Goals
y

Design and Build Proper Campaigns for Search, Display & Remarketing Network
y

Entire Campaign Optimization, Highly Structured and Targeted campaigns
y

Perform a Comprehensive Keyword Research and Selection
y

Build and Implement a Comprehensive Negative Keyword List
y

Proper Keyword Categorization, Matching Options and AdGroup Development
y

Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y

Landing Page Optimization Suggestion
y

Landing Page Creation/Designing*
Extra Charge

Call To Action (CTA) Optimization Suggestion
y

Call To Action Creation/Designing*
Extra Charge

Ad Scheduling and Geographical Targeting
y

Creative Banner Creation/Designing*
Extra Charge

Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y

Mobile Ads & Bid Optimization* (If website is mobile responsive)
y

Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y

Ongoing PPC Strategy Development
y

Continual Bid & Position Monitoring to Achieve Desired Results
y

Ongoing Keyword Performance Analysis, Additions & Deletions
y

Ongoing Competitors Tracking with Auction Analysis
y

Ongoing Ad Copy Analysis and Testing
y

Continued Conversion Tracking Analysis
y

Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y

Competitor Tracking, Research and Benchmarking
y

A/B Landing Page & CTA Split Testing
y

Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y

Conversions |Conv. Rate | Cost Per Conv.
y

Minimum Engagement
3 Months

Enterprise

PPC Monthly Spent
$7K Above

Initial Analysis Fees (One Time)
$399

Monthly Maintenance Fees
15%

PPC Advertising Networks

Google Adwords Network
y

Google Search Network (reach people who searches in google search bar)
y

Google Display Network (reach people to your industry websites, blogs, videos, etc )
y

Google Remarketing (reach people who visited your website previously)
y

Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
If Applicable

Yahoo! Bing Network
y

Initial Analysis and Setup

Website Review & Ongoing Consulting for PPC Success
y

A Complete Analysis of Your PPC Advertising History
If Applicable

Set Initial Expectations and Specific Goals
y

Design and Build Proper Campaigns for Search, Display & Remarketing Network
y

Entire Campaign Optimization, Highly Structured and Targeted campaigns
y

Perform a Comprehensive Keyword Research and Selection
y

Build and Implement a Comprehensive Negative Keyword List
y

Proper Keyword Categorization, Matching Options and AdGroup Development
y

Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
y

Landing Page Optimization Suggestion
y

Landing Page Creation/Designing*
Extra Charge

Call To Action (CTA) Optimization Suggestion
y

Call To Action Creation/Designing*
Extra Charge

Ad Scheduling and Geographical Targeting
y

Creative Banner Creation/Designing*
Extra Charge

Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
y

Mobile Ads & Bid Optimization* (If website is mobile responsive)
y

Conversion Tracking & Remarketing Code Installation
y

Ongoing Account Management

A Dedicated Account Executive for Questions, Concerns and Ideas
y

Ongoing PPC Strategy Development
y

Continual Bid & Position Monitoring to Achieve Desired Results
y

Ongoing Keyword Performance Analysis, Additions & Deletions
y

Ongoing Competitors Tracking with Auction Analysis
y

Ongoing Ad Copy Analysis and Testing
y

Continued Conversion Tracking Analysis
y

Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
y

Competitor Tracking, Research and Benchmarking
y

A/B Landing Page & CTA Split Testing
y

Work to lower CPA (cost per acquisition)
y

Reporting

Fortnightly Campaign Report
y

Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
y

Conversions |Conv. Rate | Cost Per Conv.
y

Minimum Engagement
3 Months

Create Your Own Custom Package.