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    PPC Packages

    Pay Per Click

    PPC Monthly Spent
    Initial Campaign Setup Fees
    Account Handling
    Monthly Maintenance Fees

    PPC Advertising Networks

    Google Adwords Network
    Google Search Network (reach people who searches in google search bar)
    Google Display Network (reach people to your industry websites, blogs, videos, etc )
    Google Remarketing (reach people who visited your website previously)
    Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)

    Initial Analysis and Setup

    Website Review & Ongoing Consulting for PPC Success
    A Complete Analysis of Your PPC Advertising History
    Set Initial Expectations and Specific Goals
    Design and Build Proper Campaigns for Search, Display & Remarketing Network
    Entire Campaign Optimization, Highly Structured and Targeted campaigns
    Perform a Comprehensive Keyword Research and Selection
    Build and Implement a Comprehensive Negative Keyword List
    Proper Keyword Categorization, Matching Options and AdGroup Development
    Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
    Landing Page Optimization Suggestion
    Call To Action (CTA) Optimization Suggestion
    Ad Scheduling and Geographical Targeting
    Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
    Mobile Ads & Bid Optimization* (If website is mobile responsive)
    Conversion Tracking & Remarketing Code Installation

    Ongoing Account Management

    A Dedicated Account Executive for Questions, Concerns and Ideas
    Ongoing PPC Strategy Development
    Continual Bid & Position Monitoring to Achieve Desired Results
    Ongoing Keyword Performance Analysis, Additions & Deletions
    Ongoing Competitors Tracking with Auction Analysis
    Ongoing Ad Copy Analysis and Testing
    Continued Conversion Tracking Analysis
    Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
    Competitor Tracking, Research and Benchmarking
    A/B Landing Page & CTA Split Testing
    Work to lower CPA (cost per acquisition)

    Reporting

    Fortnightly Campaign Report
    Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
    Conversions |Conv. Rate | Cost Per Conv.
    Minimum Engagement

    Small

    PPC Monthly Spent
    $0 – $1500

    Initial Campaign Setup Fees
    $399

    Account Handling
    1

    Monthly Maintenance Fees
    $299

    PPC Advertising Networks

    Google Adwords Network
    y

    Google Search Network (reach people who searches in google search bar)
    y

    Google Display Network (reach people to your industry websites, blogs, videos, etc )
    y

    Google Remarketing (reach people who visited your website previously)
    y

    Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
    If Applicable

    Initial Analysis and Setup

    Website Review & Ongoing Consulting for PPC Success
    y

    A Complete Analysis of Your PPC Advertising History
    If Applicable

    Set Initial Expectations and Specific Goals
    y

    Design and Build Proper Campaigns for Search, Display & Remarketing Network
    y

    Entire Campaign Optimization, Highly Structured and Targeted campaigns
    y

    Perform a Comprehensive Keyword Research and Selection
    y

    Build and Implement a Comprehensive Negative Keyword List
    y

    Proper Keyword Categorization, Matching Options and AdGroup Development
    y

    Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
    y

    Landing Page Optimization Suggestion
    y

    Call To Action (CTA) Optimization Suggestion
    y

    Ad Scheduling and Geographical Targeting
    y

    Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
    y

    Mobile Ads & Bid Optimization* (If website is mobile responsive)
    y

    Conversion Tracking & Remarketing Code Installation
    y

    Ongoing Account Management

    A Dedicated Account Executive for Questions, Concerns and Ideas
    y

    Ongoing PPC Strategy Development
    y

    Continual Bid & Position Monitoring to Achieve Desired Results
    y

    Ongoing Keyword Performance Analysis, Additions & Deletions
    y

    Ongoing Competitors Tracking with Auction Analysis
    y

    Ongoing Ad Copy Analysis and Testing
    y

    Continued Conversion Tracking Analysis
    y

    Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
    y

    Competitor Tracking, Research and Benchmarking
    y

    A/B Landing Page & CTA Split Testing
    y

    Work to lower CPA (cost per acquisition)
    y

    Reporting

    Fortnightly Campaign Report
    y

    Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
    y

    Conversions |Conv. Rate | Cost Per Conv.
    y

    Minimum Engagement
    3 Months

    Corporate

    PPC Monthly Spent
    $4K – $7K

    Initial Campaign Setup Fees

    Account Handling
    5-10

    Monthly Maintenance Fees
    20%

    PPC Advertising Networks

    Google Adwords Network
    y

    Google Search Network (reach people who searches in google search bar)
    y

    Google Display Network (reach people to your industry websites, blogs, videos, etc )
    y

    Google Remarketing (reach people who visited your website previously)
    y

    Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
    If Applicable

    Initial Analysis and Setup

    Website Review & Ongoing Consulting for PPC Success
    y

    A Complete Analysis of Your PPC Advertising History
    If Applicable

    Set Initial Expectations and Specific Goals
    y

    Design and Build Proper Campaigns for Search, Display & Remarketing Network
    y

    Entire Campaign Optimization, Highly Structured and Targeted campaigns
    y

    Perform a Comprehensive Keyword Research and Selection
    y

    Build and Implement a Comprehensive Negative Keyword List
    y

    Proper Keyword Categorization, Matching Options and AdGroup Development
    y

    Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
    y

    Landing Page Optimization Suggestion
    y

    Call To Action (CTA) Optimization Suggestion
    y

    Ad Scheduling and Geographical Targeting
    y

    Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
    y

    Mobile Ads & Bid Optimization* (If website is mobile responsive)
    y

    Conversion Tracking & Remarketing Code Installation
    y

    Ongoing Account Management

    A Dedicated Account Executive for Questions, Concerns and Ideas
    y

    Ongoing PPC Strategy Development
    y

    Continual Bid & Position Monitoring to Achieve Desired Results
    y

    Ongoing Keyword Performance Analysis, Additions & Deletions
    y

    Ongoing Competitors Tracking with Auction Analysis
    y

    Ongoing Ad Copy Analysis and Testing
    y

    Continued Conversion Tracking Analysis
    y

    Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
    y

    Competitor Tracking, Research and Benchmarking
    y

    A/B Landing Page & CTA Split Testing
    y

    Work to lower CPA (cost per acquisition)
    y

    Reporting

    Fortnightly Campaign Report
    y

    Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
    y

    Conversions |Conv. Rate | Cost Per Conv.
    y

    Minimum Engagement
    3 Months

    Enterprise

    PPC Monthly Spent
    $7K Above

    Initial Campaign Setup Fees

    Account Handling
    10-15

    Monthly Maintenance Fees
    18%

    PPC Advertising Networks

    Google Adwords Network
    y

    Google Search Network (reach people who searches in google search bar)
    y

    Google Display Network (reach people to your industry websites, blogs, videos, etc )
    y

    Google Remarketing (reach people who visited your website previously)
    y

    Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
    If Applicable

    Initial Analysis and Setup

    Website Review & Ongoing Consulting for PPC Success
    y

    A Complete Analysis of Your PPC Advertising History
    If Applicable

    Set Initial Expectations and Specific Goals
    y

    Design and Build Proper Campaigns for Search, Display & Remarketing Network
    y

    Entire Campaign Optimization, Highly Structured and Targeted campaigns
    y

    Perform a Comprehensive Keyword Research and Selection
    y

    Build and Implement a Comprehensive Negative Keyword List
    y

    Proper Keyword Categorization, Matching Options and AdGroup Development
    y

    Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
    y

    Landing Page Optimization Suggestion
    y

    Call To Action (CTA) Optimization Suggestion
    y

    Ad Scheduling and Geographical Targeting
    y

    Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
    y

    Mobile Ads & Bid Optimization* (If website is mobile responsive)
    y

    Conversion Tracking & Remarketing Code Installation
    y

    Ongoing Account Management

    A Dedicated Account Executive for Questions, Concerns and Ideas
    y

    Ongoing PPC Strategy Development
    y

    Continual Bid & Position Monitoring to Achieve Desired Results
    y

    Ongoing Keyword Performance Analysis, Additions & Deletions
    y

    Ongoing Competitors Tracking with Auction Analysis
    y

    Ongoing Ad Copy Analysis and Testing
    y

    Continued Conversion Tracking Analysis
    y

    Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
    y

    Competitor Tracking, Research and Benchmarking
    y

    A/B Landing Page & CTA Split Testing
    y

    Work to lower CPA (cost per acquisition)
    y

    Reporting

    Fortnightly Campaign Report
    y

    Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
    y

    Conversions |Conv. Rate | Cost Per Conv.
    y

    Minimum Engagement
    3 Months

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