PPC Monthly Spent
Account Handling
Monthly Maintenance Fees
PPC Advertising Networks
Google Adwords Network
Google Search Network (reach people who searches in google search bar)
Google Display Network (reach people to your industry websites, blogs, videos, etc )
Google Remarketing (reach people who visited your website previously)
Google Product Listing Ads PLA’s (Mandatory : Google Merchant Account)
Initial Analysis and Setup
Website Review & Ongoing Consulting for PPC Success
A Complete Analysis of Your PPC Advertising History
Set Initial Expectations and Specific Goals
Design and Build Proper Campaigns for Search, Display & Remarketing Network
Entire Campaign Optimization, Highly Structured and Targeted campaigns
Perform a Comprehensive Keyword Research and Selection
Build and Implement a Comprehensive Negative Keyword List
Proper Keyword Categorization, Matching Options and AdGroup Development
Creative & Effective Ad Copy – Multiple Ads Per AdGroup for Testing
Landing Page Optimization Suggestion
Call To Action (CTA) Optimization Suggestion
Ad Scheduling and Geographical Targeting
Integrate Location, Social, Call, Sitelinks, etc Extensions if needed
Mobile Ads & Bid Optimization* (If website is mobile responsive)
Conversion Tracking & Remarketing Code Installation
Ongoing Account Management
A Dedicated Account Executive for Questions, Concerns and Ideas
Ongoing PPC Strategy Development
Continual Bid & Position Monitoring to Achieve Desired Results
Ongoing Keyword Performance Analysis, Additions & Deletions
Ongoing Competitors Tracking with Auction Analysis
Ongoing Ad Copy Analysis and Testing
Continued Conversion Tracking Analysis
Work to Increase Higher Conversion Rates, Higher CTR, and Quality Scores
Competitor Tracking, Research and Benchmarking
A/B Landing Page & CTA Split Testing
Work to lower CPA (cost per acquisition)
Reporting
Fortnightly Campaign Report
Campaign | Adgroup | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
Conversions |Conv. Rate | Cost Per Conv.
Minimum Engagement