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What was the challenge?
- Enhanced the rankings of the website by providing a major boost to their online presence using SEO tactics.
- Utilized keywords in the near perfect manner which ensured that the content created on the website was quite handy for the users which ultimately resulted in getting targeted traffic on the website.
- Carried out pronounced digital marketing activities that resulted in business expansion of their travel business.
- Performed marketing activities encompassing offline advertising like Page post photo, Page post link, Canvas ad, etc. which led to an increase in driving more traffic.
- Management of social media networks for the company along with easy management of reviews and testimonials for increasing the brand equity.
The solution we provided
- Properly carried out SEO activities to ensure that the appropriate keywords were selected for the content on the website which resulted in an increase of the website’s visibility.
- With the help of our SEO activities and promotion of the client’s website on different platforms we were able to increase the brand equity of the travel website in the international market including the countries they are generating their business.
- Utilized different forms of promotions including trying different ad positioning which resulted in generation of quality leads.
- Employed social media activities to engage community of travelers with appropriate content which resulted in expansion of organic traffic.
- Carried out different types of Search Engine Marketing (SEM) activities like static ads, HTML ads, remarketing, Adwords, GDN campaign, and Google Merchandise campaign.
