Problem statement
Our client requires the development of an online marketplace to enhance sales and expand their customer base across both B2B and B2C sectors. The client lacks a structured approach to storing customer data, managing inventory, and handling clients, customers, and products effectively. Additionally, customers face limitations in making payments through their preferred methods. Furthermore, there is a significant challenge in accurately calculating the required number of crates and determining their corresponding prices.
What was the challenge?
- The client aimed to expand its market in nearby areas while still getting customers through offline methods. They wanted to manage their products, orders, and customer details from different places more easily.
- Before, they had to handle products, quotes, clients, and orders for each country manually, which was time-consuming.
- It was hard for them to accept orders and payments in different currencies and match them with quotes. This made it tough to deliver items according to the received quotes.
- Because of these challenges, the client wanted a digital solution to meet their business needs.
The solution we provided
- We employed theme-based solutions to optimize the website’s design, enhancing the overall user experience.
- A custom calculator was developed to accurately measure the total slab quantity required based on the customer area’s space (in m²) and crates needed.
- The Trustpilot was seamlessly integrated to facilitate the import and export of client product reviews, fostering trust and transparency.
- For effective communication of offers and promotions, we successfully integrated the Mailchimp Newsletter feature to engage customers and partners.
- To streamline inventory management across both online and offline stores, we seamlessly integrated Zoho Inventory with the online platform.
- The incorporation of Klarna provided customers with the convenience of ‘Buy Now, Pay Later’ options, significantly boosting sales figures.
- A distinct registration function was constructed specifically for B2B customers, offering them exclusive discounts during their orders.
- For optimized shipping tailored to specific regions, we integrated country-based shipping restrictions, ensuring region-specific delivery options.
- Additionally, country-based shipping limits were implemented to enable the client to offer shipping options specific to various regions.
- To cater to the needs of B2B clients, a “Request a Quote” feature was implemented, allowing customers to submit quote requests seamlessly.
Results
After the client’s WooCommerce B2C website launch, significant improvements were evident within three months across critical performance metrics. User engagement surged by 25%, with visitors spending more time on the site. A substantial 40% uptick in organic traffic indicated enhanced visibility, while a notable 30% increase in conversion rates showcased the site’s effectiveness in turning visitors into customers. Post-launch surveys revealed a commendable 20% rise in overall customer satisfaction scores. Consequently, within the initial three months post-launch, the client achieved a milestone by increasing the average order value to $9500.
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