Nustone embarked on a digital transformation journey to streamline operations and expand its market reach across multiple countries. Faced with manual handling challenges, the company sought comprehensive digital solutions to enhance efficiency and customer engagement. Through theme-based website enhancements, custom calculators, and integrations with Trustpilot, Mailchimp, Zoho Inventory, and Klarna, Nustone aimed to optimize user experience, trust-building, and sales channels. Following the website launch, Nustone experienced significant improvements, including increased user engagement, organic traffic, conversion rates, and overall customer satisfaction scores, marking a successful transition to digital operations and driving business growth.

About the client and its industry

Nustone has emerged as a leading provider of premium natural stone and porcelain paving solutions, serving as a one-stop shop for discerning customers seeking high-quality products. Specializing in a variety of paving stones including Indian Sandstone, Porcelain, Granite, Limestone, and Slate Paving, Nustone caters to diverse aesthetic preferences and project requirements. Built on the Magento2 platform, Nustone ensures seamless online transactions and offers the fastest delivery service across the UK, enhancing customer satisfaction and convenience. With a focus on quality, variety, and efficient service, Nustone thrives within the competitive landscape of the paving industry, providing customers with superior options for enhancing their outdoor spaces.
  • #WooCommerce
  • #WordPress
  • #AmazonPay
  • #b2b
  • #b2c
  • #everPay
  • #Klarna
  • #Mailchimp
  • #PayPal
  • #Woocommerce
  • #Zoho
  • CustomCalculator
  • freshchat
single project image

Problem statement

Our client requires the development of an online marketplace to enhance sales and expand their customer base across both B2B and B2C sectors. The client lacks a structured approach to storing customer data, managing inventory, and handling clients, customers, and products effectively. Additionally, customers face limitations in making payments through their preferred methods. Furthermore, there is a significant challenge in accurately calculating the required number of crates and determining their corresponding prices.

What was the challenge?

  • The client aimed to expand its market in nearby areas while still getting customers through offline methods. They wanted to manage their products, orders, and customer details from different places more easily.
  • Before, they had to handle products, quotes, clients, and orders for each country manually, which was time-consuming.
  • It was hard for them to accept orders and payments in different currencies and match them with quotes. This made it tough to deliver items according to the received quotes.
  • Because of these challenges, the client wanted a digital solution to meet their business needs.

The solution we provided

  • We employed theme-based solutions to optimize the website’s design, enhancing the overall user experience.
  • A custom calculator was developed to accurately measure the total slab quantity required based on the customer area’s space (in m²) and crates needed.
  • The Trustpilot was seamlessly integrated to facilitate the import and export of client product reviews, fostering trust and transparency.
  • For effective communication of offers and promotions, we successfully integrated the Mailchimp Newsletter feature to engage customers and partners.
  • To streamline inventory management across both online and offline stores, we seamlessly integrated Zoho Inventory with the online platform.
  • The incorporation of Klarna provided customers with the convenience of ‘Buy Now, Pay Later’ options, significantly boosting sales figures.
  • A distinct registration function was constructed specifically for B2B customers, offering them exclusive discounts during their orders.
  • For optimized shipping tailored to specific regions, we integrated country-based shipping restrictions, ensuring region-specific delivery options.
  • Additionally, country-based shipping limits were implemented to enable the client to offer shipping options specific to various regions.
  • To cater to the needs of B2B clients, a “Request a Quote” feature was implemented, allowing customers to submit quote requests seamlessly.


After the client’s WooCommerce B2C website launch, significant improvements were evident within three months across critical performance metrics. User engagement surged by 25%, with visitors spending more time on the site. A substantial 40% uptick in organic traffic indicated enhanced visibility, while a notable 30% increase in conversion rates showcased the site’s effectiveness in turning visitors into customers. Post-launch surveys revealed a commendable 20% rise in overall customer satisfaction scores. Consequently, within the initial three months post-launch, the client achieved a milestone by increasing the average order value to $9500.

solution image
solution image
solution image
solution image
user image

From Inspiration to Implementation.

Let's Create Your Success Story with our expertis
WhatsApp Image