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Project Introduction

New Star Environmental offers environmental monitoring instrumentation for research institutions, universities, and government agencies; as well as environmental, pharmaceutical, and industrial hygiene companies – among others. They lead the industry by providing turnkey performance solutions through quality instruments that are backed with a stellar level of customer service and product support.

The prime motto of the client was to create a B2B eCommerce website with the help of a laboratory eCommerce expert for online purchasing of a complete range of high-quality instruments.

  • Magento

Project Highlight

  • Simplified and Intuitive End-User Experience
  • Integration of Multiple 3rd Party Extensions
  • Zoom in and Quick view option
  • Intuitive, Customer Friendly and Mobile Enabled Design
  • Implementation of all the Magento security patches
  • Multiple Filtration (by category, type, price, manufacturer etc)
  • Enabled Layered Navigation
  • Product Delivering & Time Schedule for Effective SCM

Solution Provided

Elsner’s laboratory eCommerce consultant analyzed the requirements and came up with a solution of creating a marketplace based on the Magento platform. The main reason behind selecting Magento is that it is compatible with multiple platforms and observed with considerable performance enhancement.

  • We have provided better navigation to browse particular product. Admin can easily manage categories, subcategories, product information etc. over all store details from backend.
  • We added resources tab as a study material with listing of articles with sharing feature on social media. Articles can be filtered by categories and recent post.
  • We implemented an advanced filtering option allowing customers to browse through the products easily.
  • Designed eye-catching homepage with High Definition images along with the quick view option to attract clients, and show the details in popup on same page.
  • Advanced navigation filters, side-by side product browsing layers with Category, type, price and manufacturer.
    Customer reviews and ratings can easily manage.
  • SEO Friendly URL Implementation to Make the Website Easily Visible to Search Engines.

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