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Inbound Marketing Elements

Research & Analysis

Brand & Website Analysis
Keyword Research
Competitive Analysis

Marketing Channels

Search Marketing (SEO)
Content Marketing
Social Media Marketing (SMO)
Pay Per Click (PPC)
Conversion Rate Optimization (CRO)

Search Marketing (SEO) Strategy

On Page Optimization
Unnatural Link Removal*
OFF Page (Link Building)
Rich Snippet Implementation
Schema Implementation
Local SEO Optimization

Content Marketing

Blog Maintenance
Press Release Writing & Syndication
Premium Infographics Creation & Distribution
Blogger Outreach (Guest Blogging)
PPT Creation & Distribution
Video Creation & Distribution

Social Media Marketing (SMO)

Twitter Marketing
Facebook Marketing
Google+ Marketing
Pinterest Marketing
Linkedin Marketing
Facebook/Twitter/YouTube Cover Design*

Pay Per Click (PPC) Strategy

Search Advertising
Display Advertising
Remarketing
Product Listing Ads (PLAs)*
Campaign & Adgroup Development
Keyword Research
Creative Ad Copy
Cost Per Acquisition Optimization
A/B Split Testing
Landing Page Design & Optimization*
Display Advert Banner Designing*

Conversion Rate Optimization (CRO) Strategy

Google Website Optimizer
A/B Testing & Implementation
Visitor Analysis
Call To Action Analysis & Design
Site Navigation Analysis/Modification
Website Copy Analysis
Google Page Speed Optimization
Website Conversion Optimization
Conversion Funnel Optimization

Setup & Tracking/Monitoring

Google Analytics Setup & Monitoring
Google Webmasters Setup & Monitoring
Google Adwords Conversion Code Setup
Google Adwords Remarketing Code Setup
Goal Conversion Setup & Tracking in Analytics

Reporting

Monthly Performance & Traffic Report
Fortnightly Performance & Traffic Report
Minimum Engagement
Small
$699

Research & Analysis

Brand & Website Analysis
y
Keyword Research
y
Competitive Analysis
y

Marketing Channels

Search Marketing (SEO)
y
Content Marketing
y
Social Media Marketing (SMO)
y
Pay Per Click (PPC)
y
Conversion Rate Optimization (CRO)
N

Search Marketing (SEO) Strategy

On Page Optimization
y
Unnatural Link Removal*
y
OFF Page (Link Building)
y
Rich Snippet Implementation
N
Schema Implementation
N
Local SEO Optimization
y

Content Marketing

Blog Maintenance
N
Press Release Writing & Syndication
1
Premium Infographics Creation & Distribution
1
Blogger Outreach (Guest Blogging)
2
PPT Creation & Distribution
1
Video Creation & Distribution
1

Social Media Marketing (SMO)

Twitter Marketing
y
Facebook Marketing
y
Google+ Marketing
N
Pinterest Marketing
N
Linkedin Marketing
N
Facebook/Twitter/YouTube Cover Design*
$150

Pay Per Click (PPC) Strategy

Search Advertising
y
Display Advertising
N
Remarketing
N
Product Listing Ads (PLAs)*
If Applicable
Campaign & Adgroup Development
y
Keyword Research
y
Creative Ad Copy
y
Cost Per Acquisition Optimization
N
A/B Split Testing
N
Landing Page Design & Optimization*
$225
Display Advert Banner Designing*
$120

Conversion Rate Optimization (CRO) Strategy

Google Website Optimizer
N
A/B Testing & Implementation
N
Visitor Analysis
N
Call To Action Analysis & Design
N
Site Navigation Analysis/Modification
N
Website Copy Analysis
N
Google Page Speed Optimization
$225
Website Conversion Optimization
N
Conversion Funnel Optimization
N

Setup & Tracking/Monitoring

Google Analytics Setup & Monitoring
y
Google Webmasters Setup & Monitoring
y
Google Adwords Conversion Code Setup
y
Google Adwords Remarketing Code Setup
y
Goal Conversion Setup & Tracking in Analytics
y

Reporting

Monthly Performance & Traffic Report
y
Fortnightly Performance & Traffic Report
N
Minimum Engagement
3 Months
Medium
$1,499

Research & Analysis

Brand & Website Analysis
y
Keyword Research
y
Competitive Analysis
y

Marketing Channels

Search Marketing (SEO)
y
Content Marketing
y
Social Media Marketing (SMO)
y
Pay Per Click (PPC)
y
Conversion Rate Optimization (CRO)
N

Search Marketing (SEO) Strategy

On Page Optimization
y
Unnatural Link Removal*
y
OFF Page (Link Building)
y
Rich Snippet Implementation
y
Schema Implementation
y
Local SEO Optimization
y

Content Marketing

Blog Maintenance
2/Month
Press Release Writing & Syndication
2
Premium Infographics Creation & Distribution
1
Blogger Outreach (Guest Blogging)
4
PPT Creation & Distribution
2
Video Creation & Distribution
2

Social Media Marketing (SMO)

Twitter Marketing
y
Facebook Marketing
y
Google+ Marketing
y
Pinterest Marketing
y
Linkedin Marketing
N
Facebook/Twitter/YouTube Cover Design*
$150

Pay Per Click (PPC) Strategy

Search Advertising
y
Display Advertising
y
Remarketing
y
Product Listing Ads (PLAs)*
If Applicable
Campaign & Adgroup Development
y
Keyword Research
y
Creative Ad Copy
y
Cost Per Acquisition Optimization
N
A/B Split Testing
N
Landing Page Design & Optimization*
$225
Display Advert Banner Designing*
$120

Conversion Rate Optimization (CRO) Strategy

Google Website Optimizer
N
A/B Testing & Implementation
N
Visitor Analysis
N
Call To Action Analysis & Design
N
Site Navigation Analysis/Modification
N
Website Copy Analysis
N
Google Page Speed Optimization
$225
Website Conversion Optimization
N
Conversion Funnel Optimization
N

Setup & Tracking/Monitoring

Google Analytics Setup & Monitoring
y
Google Webmasters Setup & Monitoring
y
Google Adwords Conversion Code Setup
y
Google Adwords Remarketing Code Setup
y
Goal Conversion Setup & Tracking in Analytics
y

Reporting

Monthly Performance & Traffic Report
y
Fortnightly Performance & Traffic Report
N
Minimum Engagement
4 Months
Corporate
$2,999

Research & Analysis

Brand & Website Analysis
y
Keyword Research
y
Competitive Analysis
y

Marketing Channels

Search Marketing (SEO)
y
Content Marketing
y
Social Media Marketing (SMO)
y
Pay Per Click (PPC)
y
Conversion Rate Optimization (CRO)
y

Search Marketing (SEO) Strategy

On Page Optimization
y
Unnatural Link Removal*
y
OFF Page (Link Building)
y
Rich Snippet Implementation
y
Schema Implementation
y
Local SEO Optimization
y

Content Marketing

Blog Maintenance
4/Month
Press Release Writing & Syndication
3
Premium Infographics Creation & Distribution
2
Blogger Outreach (Guest Blogging)
7
PPT Creation & Distribution
3
Video Creation & Distribution
3

Social Media Marketing (SMO)

Twitter Marketing
y
Facebook Marketing
y
Google+ Marketing
y
Pinterest Marketing
y
Linkedin Marketing
y
Facebook/Twitter/YouTube Cover Design*
Free

Pay Per Click (PPC) Strategy

Search Advertising
y
Display Advertising
y
Remarketing
y
Product Listing Ads (PLAs)*
If Applicable
Campaign & Adgroup Development
y
Keyword Research
y
Creative Ad Copy
y
Cost Per Acquisition Optimization
y
A/B Split Testing
y
Landing Page Design & Optimization*
Free
Display Advert Banner Designing*
Free

Conversion Rate Optimization (CRO) Strategy

Google Website Optimizer
y
A/B Testing & Implementation
y
Visitor Analysis
y
Call To Action Analysis & Design
y
Site Navigation Analysis/Modification
y
Website Copy Analysis
y
Google Page Speed Optimization
y
Website Conversion Optimization
y
Conversion Funnel Optimization
y

Setup & Tracking/Monitoring

Google Analytics Setup & Monitoring
y
Google Webmasters Setup & Monitoring
y
Google Adwords Conversion Code Setup
y
Google Adwords Remarketing Code Setup
y
Goal Conversion Setup & Tracking in Analytics
y

Reporting

Monthly Performance & Traffic Report
y
Fortnightly Performance & Traffic Report
y
Minimum Engagement
6 Months
Enterprise
$4,999

Research & Analysis

Brand & Website Analysis
y
Keyword Research
y
Competitive Analysis
y

Marketing Channels

Search Marketing (SEO)
y
Content Marketing
y
Social Media Marketing (SMO)
y
Pay Per Click (PPC)
y
Conversion Rate Optimization (CRO)
y

Search Marketing (SEO) Strategy

On Page Optimization
y
Unnatural Link Removal*
y
OFF Page (Link Building)
y
Rich Snippet Implementation
y
Schema Implementation
y
Local SEO Optimization
y

Content Marketing

Blog Maintenance
8/Month
Press Release Writing & Syndication
5
Premium Infographics Creation & Distribution
4
Blogger Outreach (Guest Blogging)
12
PPT Creation & Distribution
5
Video Creation & Distribution
5

Social Media Marketing (SMO)

Twitter Marketing
y
Facebook Marketing
y
Google+ Marketing
y
Pinterest Marketing
y
Linkedin Marketing
y
Facebook/Twitter/YouTube Cover Design*
Free

Pay Per Click (PPC) Strategy

Search Advertising
y
Display Advertising
y
Remarketing
y
Product Listing Ads (PLAs)*
If Applicable
Campaign & Adgroup Development
y
Keyword Research
y
Creative Ad Copy
y
Cost Per Acquisition Optimization
y
A/B Split Testing
y
Landing Page Design & Optimization*
Free
Display Advert Banner Designing*
Free

Conversion Rate Optimization (CRO) Strategy

Google Website Optimizer
y
A/B Testing & Implementation
y
Visitor Analysis
y
Call To Action Analysis & Design
y
Site Navigation Analysis/Modification
y
Website Copy Analysis
y
Google Page Speed Optimization
y
Website Conversion Optimization
y
Conversion Funnel Optimization
y

Setup & Tracking/Monitoring

Google Analytics Setup & Monitoring
y
Google Webmasters Setup & Monitoring
y
Google Adwords Conversion Code Setup
y
Google Adwords Remarketing Code Setup
y
Goal Conversion Setup & Tracking in Analytics
y

Reporting

Monthly Performance & Traffic Report
y
Fortnightly Performance & Traffic Report
y
Minimum Engagement
6 Months
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