Coupon code System is one marketing platform that assists in business growth by just offering discounts and gifts for selling products from all types of business categories. It attracts new users and increases repeat business. For the promotion of products, online coupon code distribution is vital now a day.

It assists the user with best deals that are provided by the merchants from different sectors. It helps to increase the sale of the business by promoting the products using the discount coupons for providing best deals from best brands to the customers. It is very much important to ensure that points of sale that we earned through code must be verified by code by using easy and efficient code redemption system.

The user desires to build a retail mobile solution for offering various coupons as well as offers to customers from different locations. It needs to provide an amazing user interface for the mobile application with added loyalty coupons for promoting offers. The application required must perfectly run on various iOS, Android devices that will notify users about limited offers nearby them.

Online Store Offers

It can be effective means for not only consumer purchase but also provide coupons to consumers that assist client business by means of proper brand strategy.

Initially, it needs to choose if there are lots of offers and which types of offers are right for your brand and that will be best for the website. The best approach is to choose a goal for every campaign and offer, start with small offers, and measure the results.

Offers and coupons can be provided to the consumers using various methods:

• Percentage-based discount
• Credit-based discount
• Free shipping service
• Free gift for giving additional offers.

There are many ways to offers more sales, offers, discounts to gain more customer acquisition, refers, sales and conversions:

• Offers for First time user
• Weekly/monthly discounts
• Holiday and seasonal deals
• Abandoned cart offers
• Credits gain by liking, following, and sharing on social media platforms
• Referral promos for earning more points
• First-time shopper offer
• Minimum purchase discount
• Exclusive social offers
• Customer loyalty offers
• Exit intent offer
• Retargeted promotions
• Influencer offers
• Customer loyalty program membership incentives
• Many other purchases, event-related, membership, offers to have different criteria set by the client.

For standing outstanding in the market it is must that customer register or access your coupons and promo codes effectively that will be cost and time-saving. So it is should be very important that how you will control your website, application and any other system with strong marketing technology that will boost your campaigns.

API Integration:

There are several tools required while developing such website and they all must be linked with API. This will do an assessment of current structure and data sources. It is helpful for creating a strong marketing tool that will link BI, CRM, payment gateways and many other as per the client requirement. There should be a marketing solution that will provide all the basic functionality and measure all the demand, conversion ratio by using this automated organization. After integrating your custom events and customer sessions, use your data all in one API-based solution to build any type of referral campaign.

Challenges and Solutions:

• Integration of Analytics and performance tracking system that will analyze the number of the coupon used, applied for redemptions, revenue generated, campaign cost to find a coupon of which product category will be the best performer.
• Data and API Integration for developing such a custom-built system for customer engagement and personalized coupons.
• Management of the date and time of all the coupons so as to restrict the user not to access it after expiry date and discount percentage to reduce false actions.
• Social media is the great source for increasing the use of the coupons for increasing engagement and promotion of the brand, push notifications management that will help the users to assist where they can use the coupons.
• Sharing coupon codes must be with proper analysis that is the mode of sharing discounts through message alert, push notifications, email alert, store, and social media. It must have proper management where to place and share coupons with maximum usage.

Pankaj Sakariya

June 19, 2018