Category: Shopify

Shopify’s Spring 2026 Edition landed in June with more than 200 new features across AI, retail, payments and developer tooling. Editions happen twice a year, and it’s easy for the headline number to drown out the handful of changes that genuinely matter for a merchant running a store day to day. Here’s what we think…

A shopper had to go to Google and search for “waterproof cycling jacket” and navigate through ten blue links. Now they just ask. When you’re looking for a waterproof jacket for cycling for under $150, you can simply put a query into ChatGPT, Google’s AI Mode, or Copilot, and in seconds a few specific product…

Shopify ships updates constantly, and most of them are safe to ignore until you’re ready. A small number aren’t: they’re deprecations with a deadline, or breaking changes to APIs your store or apps rely on. Here’s what’s actually landed in 2026 that’s worth checking against your own store, rather than filing away as background noise.…

Picture a DTC skincare brand on Shopify spending $14,000 a month on paid social and pulling in close to 40,000 sessions. Sales stay flat for two straight quarters. Nobody on the team asks why, because traffic keeps climbing and that feels like progress. When someone finally pulls a funnel report, the real story shows up…

Shopify Plus isn’t a plugin you install. It’s a commitment, usually a six figure one once you count migration, custom development, and the first year of retainer work. Pick the wrong partner and you’re looking at a stalled launch, a checkout that breaks during your biggest sale, or a rebuild eighteen months later. Pick the…

Every Shopify store looks fine in a screenshot. It’s the checkout flow, the way a collection page holds up at 400 products instead of 20, and how fast a product image actually renders on a mid-range phone that separates a theme doing its job from one quietly costing you sales. Pick a free theme off…

Ask five Shopify merchants what “automation” means right now and you will get five different answers. A couple of years ago it was simple: Shopify Flow, a trigger, an action, maybe a Zapier connection for anything Flow could not reach. That is no longer the full picture. Shopify’s admin now ships with an AI agent,…

Your store still loads. Traffic is roughly where it was last quarter. And yet revenue has gone down. If that sounds familiar, you’ve probably already blamed the ads, the algorithm, or “the market” once or twice this year. Sometimes that’s fair. But more often than not, the real issue sits right in front of you:…