Tag: user search intent
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Search Intent in SEO: The 4 Types and How to Optimise for Each
Quick Answer Search intent is the reason behind a search, and matching it is essential to rank. There are four types: informational (learning), navigational (finding a specific site), commercial (researching before buying), and transactional (ready to buy). Identify intent by studying the SERP and keyword modifiers, then match your content format to it, guides for…
