Question 1

Do I need Shopify Plus specifically to use B2B features?

Accepted Answer

Yes. The B2B tools like company accounts, custom price lists, net payment terms, buyer portals, and private storefronts are only available on Shopify Plus. Standard Shopify plans don’t include them natively, though some third-party apps can partially replicate certain wholesale functions.

Question 2

Can I run my DTC store and B2B store from the same Shopify account?

Accepted Answer

Yes, and this is one of the clearer advantages of Shopify Plus for wholesale businesses. You manage both from a single backend with shared inventory. B2B buyers see their personalized prices and catalog; consumer buyers see standard retail pricing. No data duplication, no separate systems to keep aligned.

Question 3

How does Shopify handle custom pricing for different wholesale buyers?

Accepted Answer

Through price lists you create different price structures per buyer, buyer segment, or product category, and assign them at the company account level. A buyer logs in and sees their negotiated prices automatically, without a discount code or manual override.

Question 4

We're already using Magento. Is migrating to Shopify Plus worth the disruption?

Accepted Answer

It depends on your current situation. For businesses where Magento’s maintenance overhead, hosting costs, and developer dependency have become the dominant cost center, Shopify Plus at around $2,300–$2,500 per month is often significantly cheaper in total cost of ownership than a maintained Magento installation. The migration requires planning but it’s a well-established process, and most merchants who’ve done it report the operational simplification outweighs the migration effort.

Question 5

What payment options can wholesale buyers use on Shopify B2B?

Accepted Answer

Net payment terms (configurable per buyer), credit cards, ACH transfers, and purchase order checkout are all natively supported. For buyers in regions where Shopify Payments isn’t available, third-party gateways like Stripe integrate cleanly.

Question 6

Does Shopify B2B work if our buyers need to go through an approval process before orders are confirmed?

Accepted Answer

Basic approval workflows are supported through Shopify’s buyer role and permission system. For more complex multi-stage approvals you’ll likely need a third-party app or custom development. This is the one area where platforms like OroCommerce have a native depth advantage over Shopify Plus.

Question 7

How long does it typically take to launch a Shopify B2B store?

Accepted Answer

SaaS or cloud-based B2B platforms like Shopify can launch in 8–16 weeks with existing integrations already mapped out. Simpler setups with limited ERP integration and straightforward pricing structures can go live faster. More complex builds take longer and benefit from working with an experienced Shopify Plus partner.

Category: Shopify