Category: Conversational AI and Chatbot
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How to Measure ROI from Conversational AI and Chatbot Projects
Businesses that deploy conversational AI without a solid measurement plan spend a lot annually on chatbot programs that show zero documented return. That is not a technology failure. It is a planning failure. According to Gartner, by 2027, chatbots will become a primary customer service channel for roughly 25% of organizations. On top of that,…
